Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences. Younger OTC “This is stressful.

Pharmaceuticals 65

Pharmaceuticals Healthcare Audience Education 65

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S.

Media 61

Media Pharmaceuticals Audience Agency 61

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. There’s a reason why they’re so popular. and AOL searches to increase reach.

Ad network 98

Ad network Conversion CPC CPM 98