Martech

MARCH 30, 2022

From this overarching business objective we create themes or topics that we work around specific problems, or opportunities that we have, like smart audience creation, personalization at scale, full funnel marketing, real-time optimization,” he said. Betsy Schneider of Bain & Co. speaking at The MarTech Conference.

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Digiday

MAY 29, 2022

We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. “We They are obvious targets for CPG brands.

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Basis

JUNE 10, 2022

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Uncovering new audience targeting opportunities. The Importance of Greater Transparency into Media Buys.

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Basis

AUGUST 17, 2023

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The hybrid option alleviates that pressure and empowers brands to take whatever baby steps they want.

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Digiday

OCTOBER 19, 2022

Although not selected by survey respondents as a leading client category for future spending increases, Crossmedia’s Merrifield-Wehrle said she expects pharmaceutical clients will consistently buy media in 2023. “It’s Those audiences] are very interested in what’s going to happen with the metaverse,” she said. “If

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VideoWeek

APRIL 21, 2023

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv

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Clearcode

MAY 10, 2023

We also work with numerous pharmaceutical companies on market share data inside the data clean room. Then we create audiences or deal IDs around those particular segments. Plus, add a lot of audience data into the measurement and provide very predictive analytics on behalf of the brand. Michael Sweeney : Perfect.

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Advertising to Baby Boomers

AUGUST 28, 2013

Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. We Muggles already have this. What’s the big deal?”

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