Digiday

MAY 29, 2022

“We talk about QSR for obvious reasons, but we also have the ‘do it yourself’ Home Depot shopper, and people and that are much more focused on sustainability” as well health-conscious consumers who are looking to avoid mainstream pharmaceutical products, he said. Speed reading.

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Digiday

FEBRUARY 8, 2023

chief marketplace officer at UM, previously mentioned to Digiday, consumers are also getting savvier in understanding how they are tracked online with cookies. Media agency Good Apple, for instance, works with health and pharmaceutical clients in certain states where they have to remove targeting due to strict regulations.

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Basis

AUGUST 17, 2023

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The whole operation must be built on a foundation of organized data, deliberate processes, capable tools, and skillful talent.

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Basis

JUNE 10, 2022

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The Importance of Greater Transparency into Media Buys.

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Digiday

OCTOBER 19, 2022

Although not selected by survey respondents as a leading client category for future spending increases, Crossmedia’s Merrifield-Wehrle said she expects pharmaceutical clients will consistently buy media in 2023. “It’s Pharmaceutical clients are expected to be consistent spenders in 2023 as updated vaccines are rolled out.

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Digiday

JUNE 13, 2022

the clients that have registered interest in exploring metaverse activations or some other Web3 expression are in more highly-regulated areas: financial services and pharmaceuticals. Interestingly enough, Williams expressed a little surprise that, beyond the obvious categories like retail or autos (virtually show rooming, etc.),

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Clearcode

MAY 10, 2023

We also work with numerous pharmaceutical companies on market share data inside the data clean room. That’s what we tend to see as well, and that’s why we’re trusted by pharmaceutical companies, insurance companies, banks, and other highly sensitive data owners. And they will always ask questions.

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VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

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Advertising to Baby Boomers

AUGUST 28, 2013

Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. We Muggles already have this. What’s the big deal?”

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