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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations.

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Pharmaceuticals Healthcare Advertising Cookies 52
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2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

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Pharmaceuticals Healthcare Marketing Brand Lift 52
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