Martech Series
OCTOBER 13, 2022
that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.
Digiday
OCTOBER 19, 2022
Although not selected by survey respondents as a leading client category for future spending increases, Crossmedia’s Merrifield-Wehrle said she expects pharmaceutical clients will consistently buy media in 2023. “It’s Pharmaceutical clients are expected to be consistent spenders in 2023 as updated vaccines are rolled out.
Clearcode
MAY 10, 2023
We also work with numerous pharmaceutical companies on market share data inside the data clean room. So they’re running machine learning models, in order to better predict data without ever leaking individual profile information. So the only thing that comes out of the data clean room is the model itself.
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