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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

Audience

Audience Healthcare Machine Learning Advertising

Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond

Digiday

OCTOBER 19, 2022

Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. So, is decreased spending by some clients an early sign of what’s to come for the rest of the industry? It’s hard to say.

Agency

Agency Media Retail Entertainment

AdTech Trends

AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond

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