Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond
Digiday
OCTOBER 19, 2022
Jade Watts, chief media officer at Mediahub, said the conversation around spending is nuanced, with decisions about how to allocate budgets differing by client category. “It It’s the streaming business as far as entertainment [goes] and again, it’s a nuanced entertainment conversation.”. 33% said clients have decreased budgets.
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