Martech Series

AUGUST 25, 2022

By combining AI, machine learning, computer vision, and steganography, StegVision encodes invisible unique labels or markings for brands and products. Empowering brands to interact with consumers instantly will be game-changing for conversions. The moment of authentication is a crucial step in the purchasing decision.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

Digiday

OCTOBER 19, 2022

Jade Watts, chief media officer at Mediahub, said the conversation around spending is nuanced, with decisions about how to allocate budgets differing by client category. “It It’s the streaming business as far as entertainment [goes] and again, it’s a nuanced entertainment conversation.”. 33% said clients have decreased budgets.

Agency 64

Agency Media Retail Entertainment 64

Single Grain

MAY 1, 2023

Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. This saved Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Clearcode

MAY 10, 2023

We also work with numerous pharmaceutical companies on market share data inside the data clean room. So they’re running machine learning models, in order to better predict data without ever leaking individual profile information. It’s always good to learn about data clean rooms.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52