Martech Series

JULY 14, 2022

Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting. In this role, he will direct engineering in designing and executing state-of-the-art data lakehouse and data quality software initiatives.

Pharmaceuticals 111

Pharmaceuticals Machine Learning Healthcare MarTech 111

Martech Series

AUGUST 25, 2022

By combining AI, machine learning, computer vision, and steganography, StegVision encodes invisible unique labels or markings for brands and products. Algorithms are placed within the label design that only StegVision’s app can see.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

Martech Series

JANUARY 12, 2023

Mansoor currently serves as Microsoft’s Vice President of Data & AI, and has extensive expertise in go-to-market strategy and providing product and solution leadership across operational database, analytics, AI/Machine Learning, data governance, and business intelligence solutions. “We We are excited to welcome Zia to our Board.

Machine Learning 72

Machine Learning Pharmaceuticals Healthcare MarTech 72

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

NOVEMBER 15, 2022

Malin’s official determination of HIPAA compliance will make it much easier for our current and prospective healthcare customers to rest assured they are in compliance so they can focus on what really matters – optimizing genetic research, pharmaceutical research and patient care.”.

Healthcare 76

Healthcare Pharmaceuticals Machine Learning MarTech 76

Digiday

OCTOBER 19, 2022

Although not selected by survey respondents as a leading client category for future spending increases, Crossmedia’s Merrifield-Wehrle said she expects pharmaceutical clients will consistently buy media in 2023. “It’s Pharmaceutical clients are expected to be consistent spenders in 2023 as updated vaccines are rolled out.

Agency 67

Agency Media Retail Entertainment 67

Single Grain

MAY 1, 2023

Strategies: Machine Learning Meets Amazon PPC Polar collaborated with a paid ad company that uses machine learning to create and manage Amazon PPC ads. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88