Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Digiday

OCTOBER 19, 2022

Although not selected by survey respondents as a leading client category for future spending increases, Crossmedia’s Merrifield-Wehrle said she expects pharmaceutical clients will consistently buy media in 2023. “It’s Those audiences] are very interested in what’s going to happen with the metaverse,” she said. “If

Agency 62

Agency Media Retail Entertainment 62

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. The data point supplements the narrative around our customers, our audience. And he was experimenting with machine learning and AI. Q: How did you and Chris Penn meet?

Pharmaceuticals 67

Pharmaceuticals Machine Learning Agency Healthcare 67

Clearcode

MAY 10, 2023

We also work with numerous pharmaceutical companies on market share data inside the data clean room. So they’re running machine learning models, in order to better predict data without ever leaking individual profile information. Then we create audiences or deal IDs around those particular segments.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52