Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions. Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

OCTOBER 19, 2022

In February 2022, when economic concerns became more pronounced, the top 10 automotive advertisers steeply cut spending on linear ad impressions in the U.S. Pharmaceutical clients are expected to be consistent spenders in 2023 as updated vaccines are rolled out. compared to the previous month.

Agency 62

Agency Media Retail Entertainment 62

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. And he was experimenting with machine learning and AI. I’m someone who likes things nice and clean and tidy buttoned up, a little bit of a perfectionist.

Pharmaceuticals 65

Pharmaceuticals Machine Learning Agency Healthcare 65