Audience Cookies Pharmaceuticals ROI 
Martech Series
OCTOBER 13, 2022
Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.
Digiday
OCTOBER 19, 2022
Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. Those audiences] are very interested in what’s going to happen with the metaverse,” she said. “If It’s hard to say.
Advertising to Baby Boomers
AUGUST 28, 2013
Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. We Muggles already have this. What’s the big deal?”
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