article thumbnail

Creative Showcase: Johnson & Johnson

Digital Turbine

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. Campaign Results.

article thumbnail

Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. No banners on mass-market websites. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion in 2017 to $47.3 billion by 2027.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Geotargeting: How to Find the Right Customers for Your Brand

Single Grain

If you want to maximize the buying intent of your audience – not to mention your ad spend – consider adding this powerful targeting option to the mix, as getting your targeting wrong is one of the worst mistakes you can make in advertising. In Facebook, you set up DMA targeting when you’re creating your audiences.

Banner 102
article thumbnail

Advertising to Baby Boomers: Tablets & The Magic of Muggles

Advertising to Baby Boomers

Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. The web is dead for advertising/banner ads: 17 July 2012 Banner Ads = Happy Meal Toys…??? We Muggles already have this. What’s the big deal?” ” I was thinking computers, laptops.

article thumbnail

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. There’s a reason why they’re so popular.