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Understanding 5 Key Pharmaceutical Consumer Personas

Basis

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences. Younger OTC “This is stressful.

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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. KM: Let’s imagine you’re a pharmaceutical company with a drug that treats a very specific condition.

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2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

Alternatively, if a brand invests in social media ads aimed at getting audiences to opt-in to receive more information about specialized treatments and doesn’t notice an uptick in conversions, they might choose to re-allocate investment in that channel—or reapproach their creative and/or messaging.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. We can expect issues surrounding data privacy and potential bias in generated content become bigger topics of conversation in the healthcare marketing space.

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How to Bridge the Consumer Closeness Gap to Drive Growth

Martech Series

Using social intelligence and advanced analytics technologies the brand team was able to tap into online consumer conversations across social, blogs, forums, and news sites to understand “path to party.” The spirits company learned that its audience associated its brand with “post-game” events or during “late nights.”

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Why OOH Advertising Can Take a Campaign Further, Even During a Recession

Ad Monsters

Trust is needed to create long-term relationships and loyalty from the target audience. . OOH provides brands an opportunity to have an unfaltering real-world presence and offers opportunities to creatively reach target audiences through billboards, transit ads, and street furniture. OOH delivers in the ROI category.

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When it comes to marketing technology, ends come before means

Martech

The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. Cesar Brea of Bain and Co. speaking at The MarTech Conference.