Basis
SEPTEMBER 27, 2023
Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.
Digiday
JULY 12, 2023
Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Pharmaceutical brands are leaning heavily into data-driven ad buying to drive brand impact.
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Martech Series
JUNE 15, 2022
Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.
Martech Series
OCTOBER 13, 2022
Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.
Martech
OCTOBER 11, 2023
They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Twitter (now X) has lost much of its business audience and interest from B2B companies. aimed at buyers and prospects. Threads is still a question mark.
VideoWeek
NOVEMBER 10, 2023
Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022.
VideoWeek
MAY 19, 2023
iSpot’s cross-platform solution quantifies ad impressions delivered to incremental households not reached on linear TV, FuboTV said. It’s paramount that we are able to verify the benefit of Fubo’s CTV inventory and differentiate our audience from that of linear TV,” said Fubo co-founder and CEO David Gandler.
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