Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 135

Media Pharmaceuticals Impressions Audience 135

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. KM: Let’s imagine you’re a pharmaceutical company with a drug that treats a very specific condition.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

Ad Monsters

MAY 10, 2023

Being a teacher taught Sturino how to interact with people, deal with situations, and simplify concepts – skills he regularly uses as VP of Data and Analytics at media agency Good Apple. “I But you never really learn what changes it’s making or what audiences it’s chosen to bid on.

Media 97

Media Pharmaceuticals Audience Agency 97

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s No changes in audience or engagement.

Advertising 130

Advertising Pharmaceuticals Audience Media 130

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 82

Media Pharmaceuticals Advertising Marketing 82

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Pharmaceutical brands are leaning heavily into data-driven ad buying to drive brand impact.

Impressions 67

Impressions Pharmaceuticals Healthcare Marketing 67

Martech Series

JULY 26, 2022

This verticalized platform is specifically designed to fully automate an improved customer experience for Pharma audiences while accounting for the industry’s ever-evolving privacy and security regulations. ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

Healthcare 105

Healthcare Pharmaceuticals Communications MarTech 105

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K

Pharmaceuticals 128

Pharmaceuticals Electronics Healthcare MarTech 128

Martech

APRIL 1, 2022

“This is critical for modern marketers who increasingly want to buy all of their media programmatically, through the same, unified platform,” Markman said. “In AVOD audiences. In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”.

Advertising 111

Advertising Pharmaceuticals Food Entertainment 111

Ad Monsters

OCTOBER 18, 2022

While OOH used to make up less than 5 percent of clients’ media plans, it now eats up anywhere from 20 to 30 percent. Trust is needed to create long-term relationships and loyalty from the target audience. . Smart advertisers understand that in order to get ahead, campaigns must resonate with audiences organically to bring in results.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69

Media Audience Pharmaceuticals Agency 69

Ad Monsters

MAY 8, 2023

For example, we see companies leveraging this partnership to measure the impact of marketing on prescription volumes in a HIPAA-compliant way and adjust their campaigns’ targeting and media channel mix to improve results. YY: How does Datavant help organizations securely connect health data?

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech

MARCH 30, 2022

From this overarching business objective we create themes or topics that we work around specific problems, or opportunities that we have, like smart audience creation, personalization at scale, full funnel marketing, real-time optimization,” he said. Betsy Schneider of Bain & Co. speaking at The MarTech Conference.

Marketing 114

Marketing Pharmaceuticals MarTech Cookies 114

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. It prioritizes consumer connection across all channels, enhances brand visibility and reputation and converts your audience into loyal customers.

Healthcare 111

Healthcare Pharmaceuticals Audience Conversion 111

Single Grain

AUGUST 27, 2020

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. So how do you build your own audience when you don’t have one to begin with? billion by 2027.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. While that might not sound like a lot, it meant about $11.59

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

MAY 31, 2023

billion, with media price inflation driving growth, as the Japanese business predicted in December – effectively making ad spend flat in real terms. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory. This marks the latest downward revision from Dentsu, having predicted 5.4

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value. An example might be purchasing a pharmaceutical drug. effectively.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Digiday

NOVEMBER 3, 2022

Retail, auto, financial and pharmaceutical services are of particular interest. Dentsu International on Thursday partnered with publisher Decrypt Media to launch its first Web3 Center of Excellence to provide learning programs for employees and clients. Increasing Web3 education. Focusing on metaverse goals.

Education 69

Education Agency Pharmaceuticals Retail 69

VideoWeek

APRIL 21, 2023

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv Starting on Apr.

Agency 52

Agency Media Audience Cookies 52

VideoWeek

MAY 19, 2023

It’s paramount that we are able to verify the benefit of Fubo’s CTV inventory and differentiate our audience from that of linear TV,” said Fubo co-founder and CEO David Gandler. Adform has also teamed up with emissions data firm Scope3, enabling clients to implement green media solutions. “I’m

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

NOVEMBER 10, 2023

The Week in Tech MiQ Acquires Data Quality Company Grasp Programmatic specialist MiQ has acquired Grasp, a French media governance and data quality company. The acquisition is designed to tackle waste in media budgets, according to MiQ, using Grasp’s quality assurance and compliance products to eliminate manual errors and overspending.

Video Ads 52

Video Ads Impressions Viewability Media 52

Lemonads

APRIL 3, 2020

Some of these include: Healthcare Food Media outlets Pharmaceuticals Supplements It’s worth noting that some media outlets have gone above and beyond with their marketing and social responsibility. This resulted in a nice conversion boost while allowing these platforms to build a good relationship with their audiences.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Single Grain

NOVEMBER 24, 2020

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. If your brand resonates with your audience, you need to nurture that connection. ” Brand Consistency.

Marketing 64

Marketing GDPR Shipping Fashion 64

Clearcode

MAY 10, 2023

In this video, Michael Sweeney , Head of Marketing at Clearcode , spoke to Juan Baron , Director Business Development & Strategy (media & adv) at Decentriq about the various use cases of a data clean room and how data scientists use Decentriq to analyze data in a highly secure and privacy-compliant way.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 69

Agency Media Retail Entertainment 69

Basis

JUNE 10, 2022

But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 94

Agency Media A/B Testing Demand Side Platform 94

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Basis

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 75

Agency Finance Media A/B Testing 75

Martech Series

JANUARY 17, 2023

Marketers recognize how real-time consumer intelligence from social media channels such as Instagram, Twitter, and YouTube can inform their consumer marketing and engagement strategies. The spirits company learned that its audience associated its brand with “post-game” events or during “late nights.” Some would say oversaturated.

Pharmaceuticals 104

Pharmaceuticals Public Relations Communications Conversion 104

Advertising to Baby Boomers

AUGUST 28, 2013

Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. Social Media - WOMM - Web Advertising. But sometimes things presented as magical really aren’t: Daily Prophet I remember watching this and saying to myself, “Is this supposed to be magic? The AARP Posts.

Advertising 53

Advertising Pharmaceuticals Banner Education 53

illumin

JULY 5, 2024

Combining AI with programmatic advertising is revolutionizing the way brands and advertisers target their audiences and optimize their campaigns. The process has always been driven by decision-based algorithms which facilitate automated media purchasing in real time. What is Artificial Intelligence (AI)?

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92