Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 76

Pharmaceuticals Healthcare Advertising Marketing 76

Digiday

JANUARY 21, 2024

And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Pharmaceuticals 75

Pharmaceuticals Media Advertising Marketing 75

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 53

Impressions Pharmaceuticals Healthcare Marketing 53

Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Charlie,” named after Pfizer co-founder Charles Pfizer, is now in the process of rolling out to the entire organization.

Pharmaceuticals 93

Pharmaceuticals Marketing Agency Media 93

Ad Monsters

MAY 10, 2023

Being a teacher taught Sturino how to interact with people, deal with situations, and simplify concepts – skills he regularly uses as VP of Data and Analytics at media agency Good Apple. “I The post AdMonsters Ops Keynote Mark Sturino: Leveraging AI for Media Buying and Selling appeared first on AdMonsters.

Media 72

Media Pharmaceuticals Audience Agency 72

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 71

Media Pharmaceuticals Advertising Marketing 71

Martech

JUNE 3, 2024

The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Horizontal software marketing is inherently less industry-specific.

Marketing 115

Marketing Pharmaceuticals Banner Food 115

Martech Series

JANUARY 17, 2023

Marketers recognize how real-time consumer intelligence from social media channels such as Instagram, Twitter, and YouTube can inform their consumer marketing and engagement strategies. The problem for most brands today is that they are saturated with consumer data. Some would say oversaturated. Public relations and communications.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 64

Media Pharmaceuticals Audience Agency 64

Martech

JULY 13, 2021

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I Engaging with doctors at the point of care.

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Pharmaceuticals Marketing Healthcare Banner 133

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K

Pharmaceuticals 113

Pharmaceuticals Electronics Healthcare MarTech 113

Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.

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Agency Media Pharmaceuticals Education 68

Digiday

FEBRUARY 8, 2023

Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. targeting restrictions can be even stricter, said Hyun Lee-Miller, vp of media. “We While the U.S. And in some cases outside of the U.S.,

Agency 66

Agency Media GDPR Pharmaceuticals 66

Digiday

NOVEMBER 7, 2022

Now as the holding company players put on their neck braces and get back to business, a few independents are seizing the moment to beef up their own offerings in the broader commerce media space. For Court Avenue, the secret to success in commerce media is based on a combination of beefing up content while also ramping up consumer research.

Agency 69

Agency Media Retail Pharmaceuticals 69

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 66

Agency Media Retail Entertainment 66

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. But we haven’t seen any true tangible shift in the way that the media connects to users, in the way that it performs for the brands that we work with on the platform.”. Another is that it occupies a unique place.

Advertising 113

Advertising Pharmaceuticals Audience Media 113

Martech Series

JULY 26, 2022

Tealium’s focused approach to the pharmaceutical industry will increase marketing success for some of the world’s largest brands by connecting the online and offline HCP journey.” ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

More About Advertising

OCTOBER 18, 2021

Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals. So that’s all right then? The post Marketing still needs to do more in diversity stakes says WFA first appeared on More About Advertising.

Pharmaceuticals 52

Pharmaceuticals Marketing Advertising Finance 52

Martech Series

AUGUST 9, 2022

The top categories for new measurement solutions were automotive, consumer packaged goods, telecommunications, quick service restaurants and pharmaceuticals. One hundred and seventy-five advertisers were engaged with TV publishers in the use or testing of new measurement solutions.

Pharmaceuticals 63

Pharmaceuticals MarTech Advertising Marketing 63

Martech

APRIL 1, 2022

“This is critical for modern marketers who increasingly want to buy all of their media programmatically, through the same, unified platform,” Markman said. “In Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods.

Advertising 99

Advertising Pharmaceuticals Food Entertainment 99

VideoWeek

MAY 31, 2023

billion, with media price inflation driving growth, as the Japanese business predicted in December – effectively making ad spend flat in real terms. By category, Dentsu anticipates significant slowdown in the automotive and pharmaceutical sectors, falling from over 16 percent growth in 2022 to 5.3 percent in May 2022 and 3.5

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Martech

MARCH 30, 2022

The rapid changes in consumer behavior brought about by the pandemic highlighted this issue, according to Betsy Schneider, director, media at Bain & Company. “We like to say that we fall in love with a problem, not with the technology that we’re addressing.”. Identify the business challenges first.

Pharmaceuticals 96

Pharmaceuticals Marketing MarTech Cookies 96

Ad Monsters

MAY 8, 2023

For example, we see companies leveraging this partnership to measure the impact of marketing on prescription volumes in a HIPAA-compliant way and adjust their campaigns’ targeting and media channel mix to improve results. YY: How does Datavant help organizations securely connect health data?

Healthcare 85

Healthcare Pharmaceuticals Audience ROI 85

Ad Monsters

OCTOBER 18, 2022

While OOH used to make up less than 5 percent of clients’ media plans, it now eats up anywhere from 20 to 30 percent. OOH also consistently maintained the fastest growth rate throughout Q3 of 2022 and saw top industries using the OOH format, including pharmaceuticals, entertainment, media and technology.

Advertising 70

Advertising Pharmaceuticals ROI Conversion Rate 70

Martech Series

OCTOBER 1, 2022

Most recently, Barnhart was President of Global Medical Products & Supply Chain at Cardinal Health, a Fortune 500 pharmaceuticals distributor, medical/lab products manufacturer, and healthcare data services provider.

Retail 87

Retail Real Estate Pharmaceuticals Food 87

Digiday

JULY 31, 2022

There were advertising cuts across the largest online media owners over the last quarter — some more severe than others, of course. Even so, all the big online media owners were wary of how pervasive this ad pullback could get. That was clear in the earnings updates from the big online media platforms.

Pharmaceuticals 69

Pharmaceuticals Pop-Up Agency Food 69

Digiday

NOVEMBER 3, 2022

Retail, auto, financial and pharmaceutical services are of particular interest. Dentsu International on Thursday partnered with publisher Decrypt Media to launch its first Web3 Center of Excellence to provide learning programs for employees and clients. Increasing Web3 education. Focusing on metaverse goals.

Education 66

Education Agency Pharmaceuticals Retail 66

Digiday

MARCH 28, 2023

“Their concerns are more centered around, is there a contingency plan in place in case a ban should happen, because TikTok has become paramount to their paid media.” . “They [advertisers] buy into what TikTok is selling in terms of privacy,” he continued. But these aren’t normal times.

Marketing 63

Marketing Pharmaceuticals Education Advertising 63

Martech

MARCH 1, 2024

Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. Remember, it does require a larger initial investment in customer acquisition, as you need to discuss and agree upon the nature of the perpetual arrangement at the outset.

Marketing 113

Marketing Pharmaceuticals Manufacturing MarTech 113

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. Use industry reports, surveys, social media engagement and competitor analysis to retrieve as much info about your potential clients as possible. Questions to ask: Who would be your dream client? Where do they work? How do they make decisions?

Pharmaceuticals 78

Pharmaceuticals MarTech Healthcare Communications 78

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

NOVEMBER 10, 2023

The Week in Tech MiQ Acquires Data Quality Company Grasp Programmatic specialist MiQ has acquired Grasp, a French media governance and data quality company. The acquisition is designed to tackle waste in media budgets, according to MiQ, using Grasp’s quality assurance and compliance products to eliminate manual errors and overspending.

Video Ads 52

Video Ads Impressions Viewability Media 52

Martech

JANUARY 27, 2023

Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA. Companies in highly regulated industries like healthcare and finance are restricted not only in what they can say but the context of what they say and how they can say it.

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GDPR Marketing Pharmaceuticals Healthcare 130

VideoWeek

MAY 19, 2023

Adform has also teamed up with emissions data firm Scope3, enabling clients to implement green media solutions. “I’m Billionaire Austin Russell Acquires Majority Stake in Forbes Austin Russell, the billionaire founder of automotive technology company Luminar, has agreed a deal to buy an 82 percent stake in Forbes Global Media Holdings.

Cookies 52

Cookies Non-Profit Agency Media 52

Basis

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 54

Agency Media Finance Demand Side Platform 54

Basis

JUNE 10, 2022

But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 63

Agency Media Demand Side Platform A/B Testing 63