Digiday

JANUARY 15, 2024

The connected TV ad industry continues to rely on the IP address for tracking viewers and connecting CTV audiences with other devices in the household. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Tech 87

Ad Tech Audience Media Marketing 87

MNTN

OCTOBER 5, 2023

Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s a vital strategy for B2B marketers. But many ABM campaigns aren’t working out quite how marketers would like them to.

Retargeting 52

Retargeting Marketing Audience SEO 52

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

MNTN

OCTOBER 28, 2022

It’s now easier than ever for advertisers to reach their target consumers through Connected TV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. . Connected TV in the News. Connected TVs Are the ‘New App Stores’ for Customized Viewing Beet.TV

Audience 98

Audience Advertising Marketing 98

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. Why is this important?

Conversion Rate 96

Conversion Rate Brand Awareness SEO Conversion 96

MNTN

DECEMBER 12, 2023

According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. What Is Connected TV Inventory?

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

MNTN

MARCH 8, 2024

Things Keep Changing, But Streaming Keeps Growing We’ve been following the recent shifts in the streaming TV world. Despite the move away from a deluge of new content, TV rewatching is more popular than ever, so our outlook was and continues to be positive. Sports fans have been one of the last holdouts of linear TV subscribers.

Audience 111

Audience Advertising Media Marketing 111

MNTN

AUGUST 22, 2023

Attribution was essentially nonexistent for traditional television—and many marketing teams are under the impression that it’s the same for newer solutions. Let’s take a look at some highlights of their conversation: A Look at the Performance TV Industry You’ve heard it before, but we’ll say it again: CTV is a performance marketing channel.

Audience 52

Audience Conversion Impressions Advertising 52

Basis

NOVEMBER 14, 2022

The Rise of Connected TV. Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) Today, we’re digging into these questions—and more—as we explore some of the key benefits of connected TV advertising. Let’s dive in.

Advertising 87

Advertising Retargeting Finance Banner 87

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

Advertising 94

Advertising Ad Server Manufacturing Brand Awareness 94

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B And what does it mean for marketers? What in the World Is Connected TV?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We’re workshopping it.

Audience 98

Audience Social Advertising Conversion Marketing 98

MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. MNTN Performance TV Audiences. The post Connected TV Retargeting For Travel Brands appeared first on MNTN. Creative Tips. (A)

Retargeting 81

Retargeting Conversion Rate Shipping Conversion 81

MNTN

AUGUST 25, 2023

As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. Today, marketing teams are increasingly adding CTV to their marketing mixes, anticipating future challenges, and optimizing their strategies for the months ahead.

Retargeting 52

Retargeting Food Conversion Audience 52

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. Now, advertisers are beginning to pay greater attention to Connected TV, a once peripheral advertising platform. billion in ad spending expected by 2024.

Advertising 96

Advertising Manufacturing Impressions Audience 96

MNTN

NOVEMBER 21, 2022

By the end of this year, Connected TV advertising spend topped $21 billion and is set to increase by 27% to $26.92 If anything, your new year’s resolution as a marketer should include adding Connected TV to your marketing mix. If 2023 is any indication, all signs (and data) point to up.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

MNTN

SEPTEMBER 20, 2023

The early days of the Connected TV industry are over. The CTV and Over-the-Top (OTT) video advertising market has been expanding. This partnership is a win-win scenario by ensuring customers get the content they want and advertisers reach their target audiences. billion in the US in 2023.

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

AdvertiseMint

NOVEMBER 15, 2023

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. How Connected TV Works?

Video Ads 40

Video Ads Audience Advertising Banner 40

MNTN

OCTOBER 13, 2022

We hate to say we told you so, but we knew it was coming: the TV bundle is back , but not in the way you once thought (and wrinkled your nose—cable bundles, we’re looking at you). It’s no surprise that this increasingly saturated market is prompting services to package their offerings in different ways to maintain growth.

Retail 98

Retail Marketing Audience Advertising 98

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. If you’re trying to reach multiple audience segments and achieve faster growth, you’ll want to launch both prospecting and retargeting together.

Retargeting 52

Retargeting Audience Entertainment Advertising 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

AUGUST 12, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, in February of 2022 CMOs reported that they were willing to spend 57% of their budgets on digital marketing, and were planning to increase their spending by another 16% next year. Adweek has some ideas.

Audience 98

Audience Marketing Retail Advertising 98

MNTN

DECEMBER 12, 2022

As the end of the year approaches and 2023 planning is full steam ahead, search marketers may be scratching their heads as they adjust to upcoming paid search shifts. Haeri covered some of the upcoming changes expected for paid search in 2023 and how paid search marketers could add Connected TV to make the most of their marketing budget.

A/B Testing 52

A/B Testing Audience Retargeting Search Advertising 52

Martech Series

OCTOBER 28, 2022

First Private Media Solution to offer Advanced CTV to Target Actively Shopping Movers and Homeowners Audiences. V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis.

Media 73

Media Advertising Audience Cookies 73

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Marketing 110

Marketing Machine Learning Audience Communications 110

MNTN

MAY 2, 2023

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it once was. Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. There are two main types of TV marketing.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

NOVEMBER 14, 2023

Marketers are all looking for the Next Big Trend in this tumultuous market — especially as we’re finalizing our 2024 plans. Throughout this year, the TV landscape has shifted quickly and often. To help marketing teams sift through all of the information, Edmundson discussed some of the 2024 trends to watch.

Conversion 52

Conversion Audience Advertising Marketing 52

Martech Series

SEPTEMBER 8, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. and abroad. billion in 2022 to $32.8

Media 77

Media Ad Inventory MarTech Communications 77

MNTN

SEPTEMBER 1, 2022

“As a company, our advantage lies in our ability to provide audiences with the content they love across broadcast, cable and streaming.”. This news comes right when we found out that streaming viewership has overtaken broadcast and cable TV for the first time. What Happens When TikToks Tries to Fit Their 9:16 to CTV’s 16:9….

Affiliates 98

Affiliates Media Advertising Audience 98

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Connected TV Addresses the Pitfalls of Linear TV for B2B Businesses. Connected TV Addresses the Pitfalls of Linear TV for B2B Businesses.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

VideoWeek

DECEMBER 5, 2022

Rather, it stems from declines in specific markets and specific channels. Pullbacks in TV advertising in select markets have also contributed. Pullbacks in TV advertising in select markets have also contributed. Crunch time for TV. Excluding China, global growth this year is forecasted to reach 8.1

Retail 69

Retail Advertising Media Marketing 69

Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81