Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

Audience 105

Audience Marketing Ad Tech Media 105

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Similar audiences.

Audience 118

Audience Advertising Marketing MarTech 118

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. This can lead to campaigns reaching non-optimal audiences.

Audience 104

Audience Cookies MarTech Marketing 104

AdExchanger

OCTOBER 3, 2023

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at scale.

Audience 128

Audience Marketing 128

Adweek

OCTOBER 24, 2023

While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S.

Audience 294

Audience Marketing 294

Adweek

JUNE 21, 2022

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 246

Audience Media Marketing 246

Adweek

MARCH 7, 2024

The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Marketing = sorted. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Except, that doesn't work anymore.

Marketing 359

Marketing Audience 359

Adweek

JUNE 21, 2022

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States.

Audience 246

Audience Marketing 246

Adweek

OCTOBER 13, 2022

But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to. Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize,

Audience 258

Audience Media Marketing 258

Adweek

JULY 5, 2022

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. Isabel Rafferty Zavala, founder and.

Audience 245

Audience Media Marketing 245

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 237

Audience Cookies Advertising Marketing 237

IAB Tech Lab

APRIL 24, 2024

We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source).

Audience 64

Audience Advertising Marketing 64

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 258

Audience Public Relations Agency Marketing 258

Adweek

JUNE 30, 2022

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. There are still a lot of marketers that don't lean into the Hispanic audience,".

Audience 246

Audience Advertising Marketing 246

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. The deal will let marketers target their audio ads at hundreds.

Cookies 277

Cookies Audience Ad Tech Media 277

AdExchanger

SEPTEMBER 16, 2022

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. Continue reading » The post Metaverse Marketing Gets A Reality Check At IAB Audience Connect appeared first on AdExchanger.

Audience 120

Audience Marketing ROI Media 120

MNTN

MARCH 8, 2024

Last week, we covered the continued volatility in the streaming market once again. And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” Are you sensing a theme yet?)

Audience 111

Audience Advertising Media Marketing 111

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

Cookies 316

Cookies Marketing Retail Audience 316

Adweek

SEPTEMBER 28, 2023

Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking.

Marketing 337

Marketing Audience Ad Tech 337

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Digiday

APRIL 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 74

Audience Media Marketing 74

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 57

Audience Cookies GDPR Retargeting 57

Martech

JULY 24, 2023

The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. In the U.S., Stay tuned. Get MarTech! In your inbox.

Audience 95

Audience Marketing Impressions MarTech 95

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

AdExchanger

OCTOBER 8, 2023

Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. We’re Still Using Blunt Instruments appeared first on AdExchanger.

Audience 113

Audience Marketing 113

Martech Series

JANUARY 16, 2023

The latest statistics show more than five million podcasts are clamoring for a solid listener base, but one game changing marketing company has the solution to low viewership and engagement. With more than 70 million podcast episodes waiting to be heard, Audience Unleashed is ready to take on the challenge.

Audience 86

Audience Marketing MarTech Advertising 86

Ad Monsters

JANUARY 23, 2023

CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity. Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use.

Audience 98

Audience Marketing ROI Conversion 98

Digiday

APRIL 22, 2024

Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more.

Audience 87

Audience Media Marketing 87

AdExchanger

APRIL 25, 2024

Marketers and advertisers are rightly tired of this limbo. There are much better alternatives to the surface-level […] The post Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation appeared first on AdExchanger. But at this point it’s clear they don’t have to keep watching.

Cookies 59

Cookies Audience Pop-Up Advertising 59

AdExchanger

JULY 20, 2023

That complexity, however, doesn’t grant marketers The post Audiences Transcend Marketing Channels – Measurement Can Do The Same appeared first on AdExchanger. There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has on effective cross-media measurement.

Audience 75

Audience Marketing Media 75

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. Want a Closer Look?

Audience 98

Audience Social Advertising Conversion Marketing 98

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members.

Audience 89

Audience Media Marketing MarTech 89

Digiday

OCTOBER 12, 2023

Register for free to watch the discussion and learn more about how audience-based DSPs improve advertisers’ performance and offer future-forward targeting approaches. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 81

Audience Marketing Agency Media 81

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Get MarTech! In your inbox. What techniques are they using?

Audience 123

Audience Education MarTech Marketing 123

Digiday

OCTOBER 18, 2023

Publishing execs representing media companies from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing their pitches and panel sessions on their strategies to reach niche audiences. team to develop direct partnerships across both companies’ brands and audiences.

Audience 79

Audience Advertising Marketing Media 79