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5 content killers that ruin results — and how to fix them

Martech

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 120
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Orchestrating empathy where your funnel falls short

Martech

It’s a manufacturing mindset applied to human behavior, but humans are messier than that. SEO insights reveal not just search volume, but the emotional intent behind queries — the difference between “cheap accounting software” and “small business accounting help.” What hopes are driving your audience?

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Intent Data for ABM: Identify and Win Key Accounts

Single Grain

Third-Party Intent Data Third-party data offers a broader view of your target audience. Prioritize High-Intent Accounts for Ad Campaigns Use intent signals to create highly targeted advertising audiences on platforms like LinkedIn, where you can upload account lists based on intent data.

ROI 52
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How to Mitigate the Tariff Impacts on Your Digital Marketing Spend

Single Grain

This precision-targeting channel allows for more granular audience segmentation and measurable outcomes. For B2B marketers, platforms like LinkedIn offer highly targeted reach, while industry-specific platforms can provide access to niche audiences at lower costs. Tools like Karrot.ai

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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins

VideoWeek

While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time.

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E-E-A-T Strategies That Guarantee Google’s Trust in 2025

Single Grain

Competitive advantages : As more websites optimize technical SEO elements, E-E-A-T has become a key differentiator for ranking success. Our SEO services prioritize building authoritative backlink profiles because we’ve seen firsthand how they impact rankings for competitive keywords.

SEO 52
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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

Sometimes this neglect even goes as far as copying and pasting the exact product descriptions provided by the manufacturer. Not paying enough attention to your product pages and their alignment with your SEO strategy is a huge missed opportunity. Get My Free E-commerce SEO Marketing Plan . Target the Right Keywords.

SEO 115