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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

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If your B2B content is failing, it’s time to get real

Martech

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 132
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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. The question isn’t whether SEO is better than paid adsit’s about how each fits into your overall business goals and customer acquisition strategy. Here’s your SEO vs paid ads guide on how to achieve the maximum ROI.

SEO 52
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59
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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022. If you lost mobile SEO traffic in late summer and failed the new requirements, it may be worthwhile spending time improving your site’s Page Experience and Core Web Vitals metrics.

SEO 113
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5 Powerful Perplexity AI Marketing Applications You Need to Know

Single Grain

Perplexity AI transforms content strategy development and execution in several ways: Trend Identification and Content Ideation Perplexity AI excels at identifying emerging trends and topics that resonate with specific audiences.

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10 features and capabilities you need in a call analytics platform

Martech

These platforms can also aid in audience segmentation and targeting. This data can build personas or lookalike audiences for new campaigns. Many vendors have native integrations for SEO, performance advertising, DSP, CRM and marketing automation systems.