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Is Google Analytics going away? What marketers need to know

Martech

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. The challenge is going to be how to continue building your audience online without them. Voter-file targeting.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc.

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PowerAdSpy Review 2021: Profit BIG By Testing On Ads That Work!

Lemonads

Stop struggling and start earning the advantages of those marketers who are in the loop! PowerAdSpy Review Company PowerAdSpy’s tool is a great resource for any marketer who wants to look beyond the creative and ad copy for their social media ads ! Boost ROI with insights into trending ads and increase your ROI tremendously.

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Growth of Location Based Marketing and Its Importance

Martech Series

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

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The Mobile Opportunity for Travel Marketers

InMobi

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. As per eMarketer forecast travel marketers will spend $4.7 WHAT ARE THE OPTIONS FOR TRAVEL BRANDS AND MARKETERS?

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

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Winning Advertising Audiences for Wimbledon

Media Math

Wimbledon’s wealthier audience is 3.3X CPM Available Regions: Global Channels: Display & Video Shopper Marketplace This marketplace perfectly aligns with e-commerce in-market shoppers to reach your target audience wherever they are in environments they know and trust while improving your CPA, ROI and general direct response goals.