Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Marketing 112

Marketing Banner Retail Geo targeting 112

illumin

APRIL 30, 2024

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Geofencing is also a type of location-based marketing.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Martech

JANUARY 10, 2022

The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

Geo targeting 92

Geo targeting Entertainment Audience MarTech 92

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. Growing audience. Processing.Please wait. million US viewers this year, up 25% from 51.5

Geo targeting 95

Geo targeting Demand Side Platform Ad Tech Audience 95

Media Math

JUNE 28, 2023

The market was valued at $587.87 MediaMath’s Curated Markets help you get your ads in front of shoppers where they are. MediaMath’s Curated Markets are designed to help you get your ads in front of Women’s World Cup fans wherever they plan to watch the matches. Plus, target MediaMath Audiences at no additional fee.

Geo targeting 52

Geo targeting Media Food Audience 52

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. Also, 42% said they could do contextually relevant targeting.

Geo targeting 97

Geo targeting Advertising MarTech Audience 97

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. They’ve made it relatively easy to target audiences at scale in an in-app environment.”

Media 52

Media Geo targeting Display Advertising Audience 52

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. The challenge is going to be how to continue building your audience online without them. Voter-file targeting.

Marketing 117

Marketing Cookies Geo targeting First-Party Cookies 117

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Marketers report that personalization efforts can boost revenues by up to 15%. Contextual targeting.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Digiday

MARCH 27, 2023

While RMNs are most broadly adopted among brands in the consumer packaged goods industry, non-retail and specialty brands are increasingly turning to RMNs for effective performance marketing in a brand-safe environment. but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 57

Retail Geo targeting Electronics Media 57

AdvertiseMint

JULY 15, 2023

Are you looking for ways to market the services of your business effectively? In this post, we’ll discuss ten essential service marketing strategies. Applying these techniques lets your target audience know about the services you offer. Social proof helps the target market trust the product or service more.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 66

Media Marketing Food Geo targeting 66

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

MNTN

AUGUST 25, 2022

” As entertainment—including professional sports— continues to migrate from linear and chase its audiences onto CTV, this thinking of Connected TV as the next natural stage of television is likely to increase. So it seems fitting that yet another Nielsen ratings milestone reminds us it’s really just TV.”

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Sunday Ticket and Key Audiences are For Sale to the Highest Streaming Bidder. Geo-targeting is made easy within a channel already only available to that region.

Geo targeting 98

Geo targeting Audience Advertising Media 98

InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Basis

MAY 15, 2023

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Digiday

FEBRUARY 9, 2023

Register for free to watch more of the discussion and learn how TV has become a performance marketing channel and how technology has enabled the space to become more accessible. However, given the way streaming services are currently set up, the market is fragmented, making purchasing ad slots more challenging to navigate.

Geo targeting 61

Geo targeting Retargeting A/B Testing Conversion 61

Digiday

SEPTEMBER 6, 2022

newscasts that we’re launching specifically for streaming in New York and San Francisco and a number of other markets because we see locally that the most opportunity we have, the highest-viewed daypart, is mornings. Thirty minutes of those will air on TV; a full hour will air across streaming. We have 7 a.m.

Geo targeting 63

Geo targeting Conversion Audience Marketing 63

Martech

AUGUST 25, 2022

Optimizing targeting and bidding have historically been the most important elements of running a great PPC campaign. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. Neither may look beautiful, but the machine has a way of getting audiences to start clicking on these ads.

Machine Learning 89

Machine Learning Conversion Geo targeting Audience 89

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Basis

SEPTEMBER 14, 2022

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Cookies 62

Cookies Geo targeting Real Estate GDPR 62

Lemonads

OCTOBER 4, 2020

Stop struggling and start earning the advantages of those marketers who are in the loop! PowerAdSpy Review Company PowerAdSpy’s tool is a great resource for any marketer who wants to look beyond the creative and ad copy for their social media ads ! This is super useful for discovering audience targeting and advertiser intent.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. Benefits: In-depth audience analysis for launching campaigns that will convert. Meta Audience Network for Interstitial Ads. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Basis

JULY 19, 2022

To help political marketers keep their wits about them in this churning environment, we’ve identified three key trends to be aware of this year. Political marketer or not, you’re likely familiar with the degree of political division in the U.S. Let’s dig in: #1 : Early Voting: Still a Thing. election campaigns.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. As per eMarketer forecast travel marketers will spend $4.7 WHAT ARE THE OPTIONS FOR TRAVEL BRANDS AND MARKETERS?

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Lemonads

AUGUST 10, 2020

AdNow Review AdNow Review AdNow is an advertising network company founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, to not mention that AdNow is very popular for their native content ads ! Take a look at their audience profile! But, let’s discover more about AdNow ’s company ! Let’s see how!

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

PrograMetrix

JULY 7, 2021

Yet, with all the positive changes and growth in the industry, MSOs still face challenges operating and marketing their businesses. Facebook, Instagram, Google, and other digital marketing platforms are often the go-to online marketing solution. Market Your Cannabis Brand with Compliant Programmatic Advertising.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Media Math

JUNE 21, 2023

Wimbledon’s wealthier audience is 3.3X CPM Available Regions: Global Channels: Display & Video Shopper Marketplace This marketplace perfectly aligns with e-commerce in-market shoppers to reach your target audience wherever they are in environments they know and trust while improving your CPA, ROI and general direct response goals.

Audience 52

Audience Geo targeting Advertising CPM 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

OCTOBER 3, 2016

Non-skippable video guarantees high completion rates due to highly informed clicks with a user opt-in, and thereby also serves a supplementary marketing objective of branding for performance advertisers. On the other hand, skippable video enables interest-based targeting on the basis of completion rates at scale.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

InMobi

DECEMBER 24, 2014

Marketers will spend over $1.4 Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns?

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52