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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Marketing 120
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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.

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Creating Personalized Customer Experiences with Advertising Automation

Basis

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Marketers report that personalization efforts can boost revenues by up to 15%. Contextual targeting.

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New platforms are expanding streaming TV access to brands

Digiday

Register for free to watch more of the discussion and learn how TV has become a performance marketing channel and how technology has enabled the space to become more accessible. However, given the way streaming services are currently set up, the market is fragmented, making purchasing ad slots more challenging to navigate.

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How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

Yet, with all the positive changes and growth in the industry, MSOs still face challenges operating and marketing their businesses. Facebook, Instagram, Google, and other digital marketing platforms are often the go-to online marketing solution. Market Your Cannabis Brand with Compliant Programmatic Advertising.

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!