Smarty Ads

JULY 3, 2020

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Geo targeting 52

Geo targeting Audience Marketing Advertising 52

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 115

Geo targeting Marketing Brand Awareness Retail 115

Digiday

JULY 24, 2024

The latest updates come from Nexxen, an ad tech firm, which today is debuting new tools for political advertising that let campaigns geo-target voters by political districts and provide ways to optimize campaign end times within their flight schedule.

Geo targeting 90

Geo targeting Marketing Ad Tech Audience 90

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. Get the daily newsletter digital marketers rely on.

Geo targeting 106

Geo targeting Demand Side Platform Audience Ad Tech 106

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. Also, 42% said they could do contextually relevant targeting. What they found.

Geo targeting 117

Geo targeting Advertising MarTech Audience 117

Media Math

JUNE 21, 2023

Wimbledon’s wealthier audience is 3.3X CPM Available Regions: Global Channels: Display & Video Shopper Marketplace This marketplace perfectly aligns with e-commerce in-market shoppers to reach your target audience wherever they are in environments they know and trust while improving your CPA, ROI and general direct response goals.

Audience 52

Audience Geo targeting Advertising CPM 52

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Geo-targeting campaigns. Geo-targeting campaigns. Contextual targeting.

Geo targeting 96

Geo targeting Advertising Machine Learning Audience 96

Ad Monsters

OCTOBER 10, 2024

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. This is especially true when working with diverse audience data. to reach $1.9

Advertising 105

Advertising Geo targeting Entertainment Audience 105

Single Grain

MAY 13, 2025

The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. AI tools now enable: Hyper-personalized creative variations : Generating thousands of ad variations tailored to specific audience segments. Minimalistic production techniques.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

The Ad Tech Blog

JUNE 25, 2024

Difficulty in Targeting the Right Audience Another common problem is the difficulty in targeting the right audience. Mobile Display Advertising Using Geo-targeting & Geofencing | Thumbvista – An article discussing the use of geofencing in mobile display advertising.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertising 120

Advertising Marketing Geo targeting Retail 120

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Sunday Ticket and Key Audiences are For Sale to the Highest Streaming Bidder. Geo-targeting is made easy within a channel already only available to that region.

Geo targeting 98

Geo targeting Audience Advertising Media 98

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

Digiday

MARCH 27, 2023

but any brand that wants to target audiences based on first-party data can benefit from retail media networks.” Search audiences and consumers demonstrating intent were identified using Best Buy’s first-party data. These segments were then targeted using direct mail and offsite displays.

Retail 72

Retail Geo targeting Electronics Media 72

MNTN

AUGUST 25, 2022

” As entertainment—including professional sports— continues to migrate from linear and chase its audiences onto CTV, this thinking of Connected TV as the next natural stage of television is likely to increase. So it seems fitting that yet another Nielsen ratings milestone reminds us it’s really just TV.”

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

MediaFuse

AUGUST 15, 2014

Let’s explore Frequency Caps, Site-Level Targeting, Geo Targeting, Time-Targeting and Added Value as a means to that end. Frequency Caps ensure visitors to a site are not repeatedly shown ad impressions in which they are not interested or not targeted correctly. Geo-Targeting. Frequency Cap.

Geo targeting 52

Geo targeting Impressions Ad Space Advertising 52

Single Grain

JUNE 5, 2023

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Facebook connects almost 2.9

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech

AUGUST 25, 2022

Optimizing targeting and bidding have historically been the most important elements of running a great PPC campaign. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. Neither may look beautiful, but the machine has a way of getting audiences to start clicking on these ads.

Machine Learning 112

Machine Learning Conversion Geo targeting Audience 112

Ad Monsters

OCTOBER 2, 2024

The real-time bidding (RTB) process enables advertisers to bid on ad impressions within milliseconds, helping publishers secure the best price for their inventory while allowing advertisers to reach their target audiences effectively. Requestly : A browser extension that simplifies ad operations troubleshooting.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Digiday

JANUARY 22, 2023

For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting.

Ad Targeting 89

Ad Targeting Ad Server Geo targeting Ad Tech 89

Martech

MAY 13, 2022

Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. Go local with geo-targeting. Voice marketing. Think outside the banner.

Marketing 126

Marketing Banner Retail Geo targeting 126

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Media Math

JUNE 28, 2023

Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening. Plus, target MediaMath Audiences at no additional fee.

Geo targeting 52

Geo targeting Media Food Audience 52

Digiday

JULY 21, 2022

The districts are smaller, as are the audiences and geographies, meaning political advertisers must be able to advertise in a specific state and district about a particular campaign. . Advertising platforms scale reach and efficiency for hyper-localized audiences ? .

Advertising 73

Advertising Geo targeting Audience Media 73

Martech

FEBRUARY 3, 2022

If you have a list of existing customers, feed that first-party data into your Google Ads campaigns to improve targeting. Yes, over time, Google AI could probably learn what type of audience would be best to target.

Geo targeting 98

Geo targeting Conversion Audience Advertising 98

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Digiday

SEPTEMBER 6, 2022

Right now you can geo-target, but imagine when we have the capabilities to start programming different feeds for different audiences around the world. And the product is going to evolve with it.

Geo targeting 69

Geo targeting Conversion Audience Marketing 69

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 95

Cookies Geo targeting Real Estate GDPR 95

InMobi

MARCH 6, 2014

User targeting is an essential tool to help advertisers reach their desired segment of audience. For example, you might decide that you want to use geo-targeting and target tier one cities and an ad network might claim that they have geo-targeting.

Geo targeting 52

Geo targeting Ad network Conversion ROI 52

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences.

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

illumin

OCTOBER 4, 2023

They’ve made it relatively easy to target audiences at scale in an in-app environment.” It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media. And should you be as well?

Media 52

Media Geo targeting Display Advertising Audience 52

InMobi

OCTOBER 20, 2020

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Martech

JUNE 1, 2022

The challenge is going to be how to continue building your audience online without them. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. Why are all the major browsers no longer supporting third-party cookies? Purchase receipt.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

InMobi

SEPTEMBER 2, 2014

The Virtual Mobile Catalog with Shoppable Video For the brand interested in showcasing the latest styles in a highly personalized and interactive way: Combine an immersive visual experience with highly personalized content to maximize audience relevance and engagement with the Virtual Mobile Catalogue.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52