Single Grain

JULY 29, 2021

With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted.

Video Ads 59

Video Ads Impressions Audience Advertising 59

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

VideoWeek

MAY 17, 2023

The available inventory covers WBD’s owned and operated sites and apps, for brands including Food Network, Animal Planet and HGTV. Dynamic ad insertion also unlocks inventory from third-party partnerships, the company said. “ All eyes will be on Discovery’s integration into Max,” added Parrot Analytics.

Video Ads 59

Video Ads Food Audience Advertising 59

Martech Series

JULY 11, 2022

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.

Retail 97

Retail Food Display Advertising MarTech 97

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Beat

AUGUST 23, 2024

Read on to learn about their spending strategies, ad networks , publishers, and the creatives and landing pages they use to reach, engage, and convert audiences. And almost all went toward Google’s Display & Video 360 (DV360) network. The exception to the rule is People.

Food 81

Food Brand Awareness Audience Video Ads 81

Ad Monsters

MAY 20, 2024

In an exclusive Q&A, Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, share insights into the groundbreaking AI advancements shaping the future of advertising at Samsung.

Audience 59

Audience Machine Learning Real Estate ROI 59

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 98

Impressions Food Education Video Ads 98

Basis

SEPTEMBER 16, 2022

By pairing thoughtful, timely messaging with other strategies—such as retargeting key audiences across channels —brands can ensure that consumers are getting the right message, in the right way, at the right time. These are just a few of the outlandish images seen at the start of Del Taco’s video ad highlighting their “20 Under $2” menu.

Food 98

Food Video Ads Retargeting Ad Tech 98

Martech

MAY 2, 2024

A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. T-Mobile also announced a partnership with streaming company Plex to expand CTV reach with free ad-supported TV (FAST) on-demand.

Retargeting 111

Retargeting Audience Ad Exchange Food 111

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” The publisher says it plans to expand Mail+ to the US next year.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Or that play above the pump at a gas station?

Advertising 95

Advertising Demand Side Platform Pop-Up Audience 95

Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising. You will reach a specific target audience successfully. Wendy’s Wendyverse.

Banner 98

Banner Food Audience Advertising 98

MNTN

AUGUST 6, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

FEBRUARY 14, 2020

Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. Creating a video with no narration can be quite tricky.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. reported last week.

Food 52

Food Ad Tech Media Agency 52

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform. ”

Conversion 72

Conversion Food Education Audience 72

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. billion video gamers worldwide. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. Joe Mitchell, head of GTM sales, Amazon Ads. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

Fashion 52

Fashion Video Ads Food Education 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Ad Beat

APRIL 24, 2024

Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads. Video Video ads, on the other hand, are clearly a major focus for Spotify.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Single Grain

OCTOBER 27, 2020

They might be geographically close or successfully marketing to part of your target audience. If you’re getting ready to run search ads, you’ve likely already done at least preliminary keyword research to look for terms that you think your audience might be searching for. Identify Who Is Ranking for Your Target Keywords.

Audience 136

Audience Pop-Up Marketing Media 136

Digiday

FEBRUARY 22, 2023

of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The majority of RMNs are static and display, while Firework uses a video-driven RMN.

Conversion 96

Conversion Agency Fashion Retail 96

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Brid.tv

APRIL 23, 2025

CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. At the same time, it signals a move away from traditional advertising as audiences shift to digital viewing and advertisers seek more accurate, data-driven results for their campaigns.

Advertising 59

Advertising Video Ads Banner Audience 59

InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Or that play above the pump at a gas station?

Advertising 68

Advertising Demand Side Platform Pop-Up Audience 68

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. Think of the Super Bowl as a stage to get those products and services in front of the right audiences. An estimated total amount of 15.3B

Advertising 62

Advertising Rich Media ROI Food 62

AdvertiseMint

JULY 30, 2023

In this article, we will cover the following: The Right Business for TikTok’s audience The advantages of TikTok for business TikTok marketing strategies for businesses Businesses that flourished on TikTok The Right Business for TikTok’s Audience 38.4% Food and beverage. Food-related content is also popular on TikTok.

Marketing 52

Marketing Fashion Food Audience 52

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

InMobi

SEPTEMBER 14, 2021

According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic. Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. Streaming TV ads are new for advertisers. Types of Ads That You Can Run on Hulu. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59