Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

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Cookies GDPR Retail Audience 52

Basis

JUNE 2, 2025

What began with retailers has expanded into travel, payments, and other sectors rich in transactional dataempowering advertisers to connect with targeted audiences in relevant moments with personalized messages. Commerce media has all the characteristics of a digital advertising channel that brands of all kinds cant afford to ignore.

Retail 59

Retail Media Cookies Audience 59

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. Yet, challenges persist.

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Advertising Retail Cookies Video Ads 105

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

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Advertising Marketing Retail Agency 101

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

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Advertising Marketing Conversion Rate Audience 119

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 98

Retail Cookies Agency ROI 98

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. What’s driving the Retail Media Boom? What’s driving the Retail Media Boom?

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Retail Media Agency Machine Learning 52

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities. Processing.

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Retargeting Ad Targeting Manufacturing Communications 127

AdExchanger

AUGUST 18, 2022

Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that.

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Cookies Audience Advertising Ad Tech 109

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

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ROI Retail Media Ad Inventory 52

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

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Retail Media Cookies Electronics 124

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. A number of marketing channels, including retail media networks, walled gardens and social media platforms.

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Cookies Retail MarTech Audience 112

Martech

JANUARY 12, 2023

Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. With the looming deprecation of third-party cookies, advertisers will be looking to buy or target audiences based on first-party data.

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Retail Media Cookies MarTech 113

Advendio

APRIL 14, 2025

The Retail Media Boom and Its Challenges Retail media is experiencing explosive growth, transforming how brands connect with consumers. retail media ad spend is projected to reach $109.4 The Unstoppable Growth of Retail Media Networks Retail media has evolved from a niche strategy into a mainstream advertising powerhouse.

Retail 52

Retail Ad Inventory ROI Cookies 52

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

Martech

AUGUST 28, 2024

As many websites face the challenge of relying on cookies to measure and personalize their user experience, a third benefit of apps is the resilience of the collected data. Most require a sign-in, which provides a more reliable user identifier than a cookie on a website.

Cookies 119

Cookies Conversion Rate Communications Retail 119

Ad Monsters

JUNE 4, 2025

As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. Demand Smarter Capabilities As an industry, weve already spent countless hours discussing third-party cookies and what comes next.

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Marketing Cookies Conversion Ad Tech 85

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

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Retail Media Cookies GDPR 127

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

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Retail Advertising Cookies Marketing 102

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. For years, we’ve seen contextual targeting touted as an alternative to cookies.

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Cookies Advertising First-Party Cookies Audience 116

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

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Cookies Agency Retail Advertising 116

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech! In your inbox.

Retail 109

Retail Media Cookies MarTech 109

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Retail Media Advertising Manufacturing 102

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

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Cookies Ad Server GDPR Ad Ops 116

Martech

JANUARY 14, 2025

While audience expectations will continue to rise, so will the need to prove ad effectiveness. Froggatt explained: I think this is part of getting away from cookie and partner-based measurement. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

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Advertising Machine Learning Cookies Agency 127

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish. in 2025, and the U.S.

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eCommerce Retail Audience Brand Lift 59

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

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Retail Media eCommerce Audience 123

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

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Audience Media Advertising Retail 110

Marketing Dive

JUNE 16, 2025

Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more with limited on-platform inventory.

Retail 48

Retail Media Ad Tech Cookies 48

Basis

DECEMBER 4, 2024

Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds. Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks.

Advertising 95

Advertising Audience Search Advertising Ad network 95

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

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Cookies Agency Media Retail 92

Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

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Retail Media Cookies Impressions 105

Ad Monsters

SEPTEMBER 3, 2024

Retail media is more than just a performance channel — it’s a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. It is also expected to reach $100B by 2026.

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Retail Media Marketing Manufacturing 98

Marketing Dive

JUNE 5, 2025

A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. TikTok is also adding new features to its TikTok One creative platform.

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Advertising Cookies Ad Tech Retail 82

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 63

Media Cookies Agency Retail 63

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. Now it can go 4,000 ways.

Retail 99

Retail Media Advertising Cookies 99

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. The need for data caused by the end of third-party cookies is spurring innovation.

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Retail Media Ad Inventory Ad Space 98