Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Sentiment analysis of conversations with PIA.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 75

Conversion Control Group Conversion Rate MarTech 75

Single Grain

JULY 1, 2025

Connecting with your audience by understanding their wants and needs. While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. That’s exactly what LinkedIn Conversation Ads deliver. But what about LinkedIn advertising?

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

Playwire

JUNE 18, 2025

Key Points Engagement Quality Score (EQS) measures meaningful interactions (like questions or product mentions) and predicts up to 3x higher conversion rates when above 10%. Conversion Attribution Rate (CAR) tracks direct purchases from influencer content—1.5%+ is considered strong performance.

ROI 52

ROI Conversion Rate Conversion Marketing 52

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Nurture relationships Dont ask your audience to do too much at once.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Carefully select influencers that align with your brand and engage with your target audience effectively.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Test small audience segments before scaling.

ROI 52

ROI CPA Marketing Conversion Rate 52

Playwire

JUNE 19, 2025

Key Points Engagement Quality Score (EQS) measures meaningful interactions (like questions or product mentions) and predicts up to 3x higher conversion rates when above 10%. Conversion Attribution Rate (CAR) tracks direct purchases from influencer content—1.5%+ is considered strong performance.

ROI 52

ROI Conversion Rate Conversion Marketing 52

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai introduces THINK1.Ai:

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. They ensure that websites are visually appealing and provide relevant, personalized experiences for each audience segment. Their work amplifies user engagement and boosts conversions by making every interaction count.

MarTech 114

MarTech A/B Testing ROI Conversion 114

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. In the first article in this series, we looked at measuring the performance of personalized experience by how customers reacted, whether individually or within audience segments. Get MarTech!

ROI 136

ROI Audience MarTech Communications 136

Single Grain

MAY 5, 2025

In this comprehensive guide, we’ll explore the proven account-based advertising strategies that leading B2B marketers are implementing to drive engagement, accelerate pipeline velocity, and boost conversion rates. Results: Achieved a 2.6x

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 117

Education Audience Conversion Rate Manufacturing 117

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Most marketers have an opinion about how effective personalized experiences are in influencing engagement and conversions. Get MarTech! In your inbox.

ROI 135

ROI A/B Testing Audience eCommerce 135

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 115

ROI Conversion Marketing Education 115

Ad Monsters

JANUARY 15, 2025

Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level. These advancements not only address fragmentation but also empower advertisers to effectively reach their desired audiences across multiple platforms. This capability is already transforming workflows.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 122

A/B Testing Marketing Conversion Rate ROI 122

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication.

MarTech 124

MarTech Communications SEO Conversion 124

Martech

JUNE 11, 2025

” Features Campaign creation: Marketing Cloud Next can create entire campaigns within hours, including briefs, audience segmentation, messaging and journey setup. It can handle replies, personalize messages based on real-time behavior, and escalate conversations to human agents when needed.

Marketing 91

Marketing Communications ROI Audience 91

Martech

JANUARY 22, 2025

A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. “Their low cost per acquisition indicates that they found the right audience.”

Retail 109

Retail Food Cookies Banner 109

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. It is the audience and how that audience engages with the messaging.

Conversion 132

Conversion Marketing Audience SEO 132

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Rake in the ROI Google Analytics.

ROI 120

ROI Marketing Pop-Up Audience 120

illumin

JUNE 18, 2025

It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. These platforms offer brands new, powerful ways to connect with audiences in a personal and immersive way. Prioritize clarity, energy, and diversity to ensure broad audience appeal.

Advertising 86

Advertising Banner Audience ROI 86

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 124

ROI Machine Learning Marketing Audience 124

Martech

MAY 8, 2025

Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Fragmented data, rigid structures and attribution Engagement tracking is the foundation for understanding marketing performance, optimizing touchpoints and driving conversions.

ROI 80

ROI Marketing Audience Conversion 80

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. that most B2B lead generation has been like a quick handshake rather than a conversation over coffee.

Education 113

Education Clickbait Communications Audience 113

Martech

JUNE 25, 2025

Many businesses still treat these two core strategies as separate, often leading to inefficiencies, missed opportunities and a lower ROI. When your audience knows and trusts your brand, they’re far more likely to engage with your campaigns. It’s a tricky balance. Take HubSpot, for example. And it works both ways.

Brand Awareness 72

Brand Awareness Education ROI Audience 72

Martech

MAY 7, 2025

We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. Go beyond binary conversion metrics Traditional metrics often define conversions in a binary manner, converted or not.

Conversion 75

Conversion Machine Learning ROI Audience 75

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers.

Conversion 129

Conversion Marketing Education ROI 129

Martech

JUNE 27, 2025

Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia. The recall gap is most pronounced among younger audiences, while older viewers tend to retain brand names more easily. It’s not just about standing out but resonating.

Impressions 78

Impressions ROI Banner Audience 78

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 122

Conversion Marketing Communications MarTech 122

Martech

SEPTEMBER 23, 2024

For example, the marketer will set predefined campaign goals and brand guidelines, then Agentforce Campaigns will help create an entire campaign, from generating a brief and identifying and developing target audience segments to generating the initial draft of emails and landing pages.

Marketing 105

Marketing ROI Conversion MarTech 105

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118