Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 98

Conversion Machine Learning A/B Testing Conversion Rate 98

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members.

Audience 89

Audience Media Marketing MarTech 89

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? This direct correlation between conversions and revenue makes it a crucial metric.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign?

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. A low one might need refining your value proposition or reevaluating your target audience.

Marketing 121

Marketing ROI A/B Testing Conversion 121

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 109

Media Marketing Machine Learning MarTech 109

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 122

Marketing Audience Media ROI 122

Martech Series

JULY 6, 2022

Textual , a pioneer in the mobile commerce market and developer of a text to buy platform, today announced that Estée Lauder Companies has generated $1.8 million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. For clients like Estée Lauder, Textual routinely sees conversion rates of 15% to 30%.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Marketing 106

Marketing Brand Awareness ROI MarTech 106

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

Marketing 113

Marketing Conversion Rate MarTech Education 113

The Ad Tech Blog

APRIL 5, 2024

By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before. Consequently, ads become more relevant to users, leading to higher engagement rates and conversions for businesses.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Martech

MAY 1, 2024

This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. You will be able to find it in audience insights. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance. Customer Value mode.

ROI 89

ROI Conversion MarTech Audience 89

Martech Series

JANUARY 6, 2023

Things haven’t been easy for marketers lately. It’s easy to blame struggling marketing efforts on the pandemic, or squeezed marketing budgets as companies tighten the purse strings. The truth is, some marketing tactics are becoming outdated, ineffective, and in need of a refresh.

Marketing 111

Marketing Audience ROI Conversion 111

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Advertising 136

Advertising Marketing ROI Conversion 136

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

MNTN

MARCH 6, 2024

So far in 2024, we’ve noticed marketers seem to be feeling a bit overwhelmed. But by adding Connected TV alongside their other digital channels, marketers can connect with target audiences, drive campaign results, and mitigate some of these challenges.

Marketing 52

Marketing Audience Conversion ROI 52

Ad Ops Hero

OCTOBER 2, 2023

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Since then, AI use in marketing has continued to grow. Campaign ROI. Marketing metrics.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Spoton Digital Media

OCTOBER 20, 2023

Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. dropped by 13%.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing 115

Marketing Audience Communications Shipping 115

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today. The good news is: you’re not alone.

Marketing 103

Marketing Conversion Rate Conversion Communications 103

AdvertiseMint

SEPTEMBER 17, 2023

TikTok has rapidly evolved into a marketing powerhouse , and it keeps innovating to offer more advertising opportunities. This blog will explore the TikTok search ads toggle and share essential insights for marketers to leverage its potential. This customization can help you tailor your strategy to your specific marketing goals.

Marketing 52

Marketing ROI Conversion Audience 52

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Marketing 131

Marketing SEO ROI Conversion 131

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

NOVEMBER 8, 2022

But other metrics have a bigger impact on your business and marketing strategy. “It’s It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.

Conversion Rate 90

Conversion Rate Marketing ROI Conversion 90

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads. That is why video ads are a potential means for marketers to reach the right customers. On average, U.S.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. states roll out new privacy legislation.

Marketing 93

Marketing Cookies Banner Conversion 93

Digital Ad Blog

APRIL 26, 2023

Digital marketing has become an essential aspect of businesses across all industries. With the rise of the Internet and social media, companies have a new platform to reach their target audience. Unlike traditional marketing methods, digital marketing allows for a more targeted approach that can significantly increase sales.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 52

Audience Brand Lift Impressions Manufacturing 52

Martech Series

JUNE 24, 2022

Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing? Solutions to customers’ problems.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Conversion Rate 89

Conversion Rate ROI Conversion MarTech 89

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Dig deeper: What is marketing automation and how can it help B2B marketers?

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. It’s crucial to offer your target audience the support they need when they need it. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. The reception marketing solution?

Marketing 93

Marketing Pop-Up Audience ROI 93