Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 132

Marketing SEO Retargeting Conversion 132

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 137

A/B Testing Marketing Pop-Up Conversion Rate 137

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. Optimization is making sure the right audience sees the content.

Retail 180

Retail Entertainment Audience Media 180

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 125

Marketing Brand Awareness ROI Retargeting 125

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

Marketing 134

Marketing Communications Audience SEO 134

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 124

Advertising Marketing Conversion Rate Audience 124

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. Guess what we found?

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Martech

JANUARY 22, 2025

But marketers who are turned off by cold email strategies should be careful about lumping Clay in with other tools often mentioned by the mass cold emailing crowd. All of this data helps marketers tailor their outreach to the prospects at these accounts. Audience segmentation What can you do in terms of audience segmentation?

Marketing 120

Marketing Conversion Rate Conversion Audience 120

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 130

Advertising ROI CPA Conversion 130

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Marketing 121

Marketing Audience MarTech Ad Tech 121

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately.

Marketing 124

Marketing Conversion Rate MarTech Communications 124

Martech

OCTOBER 14, 2024

An email marketer might say, “Hey, I need to produce something pretty and get it out the door fast,” and assume that’s the end. Outlook accounts for less than 5% of the email client market , but if you market in B2B, that percentage will be higher. It’s not. Ouch, right? ” I hear you. Processing.

Audience 132

Audience Impressions MarTech eCommerce 132

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” People don’t seem to be sure about what works any more.

Marketing 125

Marketing CPC Cookies Conversion Rate 125

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. For example, AI might suggest that a product discount will drive higher conversions.

Marketing 107

Marketing eCommerce Machine Learning Conversion 107

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 133

Marketing Manufacturing AutoMobile Machine Learning 133

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Marketing 113

Marketing Audience MarTech Brand Awareness 113

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key.

Media 130

Media Advertising Conversion Rate Machine Learning 130

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024.

Conversion 137

Conversion Audience Marketing MarTech 137

Martech

JULY 24, 2024

What does this mean for marketers? Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market.

Marketing 122

Marketing Pop-Up Fashion Entertainment 122

Martech

MARCH 19, 2025

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. More episodes: What can marketers learn from the Savannah Bananas? Processing.

Marketing 118

Marketing MarTech Conversion Audience 118

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 127

A/B Testing Marketing Conversion Rate ROI 127

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 125

MarTech Marketing Healthcare Finance 125

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing 119

Marketing Click Through Rate Communications ROI 119

Martech

SEPTEMBER 23, 2024

But all the news makes it easy to lose track of what’s most important for marketers. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce for Marketing is the aptly named offering for marketers.

Marketing 108

Marketing ROI Conversion MarTech 108

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. But … How do you do it?

Marketing 141

Marketing MarTech Audience Communications 141

Adweek

JANUARY 23, 2025

Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 262

Marketing Conversion Audience Advertising 262

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Marketing 117

Marketing Finance ROI Media 117

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “Retailers need to think about how to ensure they are getting the eyeballs they need and the conversions they need,” said Smith.

Retail 124

Retail Marketing Conversion Cookies 124

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

A/B Testing 109

A/B Testing Marketing SEO Education 109

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing 129

Marketing Public Relations Communications MarTech 129

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Conversion Rate 120

Conversion Rate A/B Testing Conversion Click Through Rate 120

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 140

Click Through Rate Brand Awareness Audience Conversion 140

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Use these insights to refine your strategies across channels, content, and audience engagement.

Marketing 127

Marketing GDPR Audience Communications 127