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Key SEO trends for 2024 by Wix Studio

Martech

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels.

SEO 108
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Localized Marketing Technology And Its Benefits

Martech Series

Localized marketing automation allows businesses to easily localize their brand strategies and refine messages to cater to local audiences. Finding a wide audience Local marketing technology enables brands and businesses to foray into newer horizons. The customization leads to finding a better and wide audience.

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The latest AI-powered marketing tech releases

Martech

Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Messagepoint’s AI-powered Assisted Authoring now supports translation into over 80 languages and suggests content rewrites to align communications with the ISO standard for plain language.

Marketing 105
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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. These guides can be shared on the company’s website or appear in respected publications to a similar audience. Identify key thought leaders and communities in your industry.

Marketing 126
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Webinar: Propel & Rand Fishkin – Mastering earned media

Martech

Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience. million earned media pitches showed that communications pros are failing to secure the coverage they’re after. Why is it so crucial to master your earned media strategy?

Media 87
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The Biggest Challenge in Marketing is Still Your Website

Martech Series

SEO priorities change regularly, design trends quickly lose their relevance, and platforms and systems are constantly rolling out new features to explore. Bugs happen, SEO rapidly changes, and you may even find an error or need to update a section of copy with new information. Most leaders understand the basics of digital marketing.

Marketing 124
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5 steps to a seamless post-M&A brand integration

Martech

Limit the number of participants to ensure effective communication. Who will own the shared editorial calendar, and how will you transfer SEO authority from the old site(s) to the new one? Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates.