Martech Series

NOVEMBER 3, 2022

Proceeds will be invested into Alethea’s machine learning SaaS platform, Artemis (in closed beta), by growing its engineering and data science teams. As a result, communicators and risk and intelligence teams have the insights they need to protect their brands, bottom lines, and market cap.

Finance 84

Finance Machine Learning Communications MarTech 84

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology. Dominate the social platforms Facebook and X.

Marketing 108

Marketing Machine Learning Audience Communications 108

Advendio

MARCH 29, 2023

By testing various techniques with technologies such as CRM, data analytics, and marketing automation, retailers can identify patterns and trends and gain insights into their target audiences. Retailers can gain a deeper insight of their audience by using advanced analytics to analyze this data.

Retail 68

Retail Machine Learning Media Real Estate 68

Martech Series

JUNE 22, 2022

ArcSpan Technologies , a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist. I look forward to working closely with Kelly as we bring important audience monetization solutions to the market.”

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech

OCTOBER 8, 2021

We can either let our customers give ourselves characters, or we can choose to define that personality and help shape the way that our customers interact with our communications.”. Building an always-on marketing machine. Is it speaking to the public at large or a more intimate audience? It’s important to give customers context.

Communications 136

Communications Machine Learning MarTech Audience 136

Basis

MARCH 20, 2024

Brands should also cross-pollinate paid messaging into complementary channels like Instagram and TikTok to extend their presence, discover new audiences, and maximize their investment. At its heart, causal data is focused on measuring a brand’s ability to shift audience perceptions and beliefs about that brand.

Marketing 52

Marketing Machine Learning Audience Communications 52

Martech Series

AUGUST 30, 2022

Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generator tool. The platform leverages multiple databases and analytics from $250 million in actual advertising spots to generate text guaranteed to resonate with both specific use cases and audiences.

A/B Testing 85

A/B Testing Machine Learning Conversion Conversion Rate 85

AdvertiseMint

NOVEMBER 21, 2023

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation. Today, marketers can successfully transcribe their content in various formats. Article Forge.

Marketing 143

Marketing Machine Learning Conversion Impressions 143

Martech

FEBRUARY 21, 2023

Brand awareness at the top of the marketing funnel should flow seamlessly into deeper forms of engagement, nurturing audiences and, ultimately, driving sales. This applies to website content and social media messages, as well as in emails and other personal communications. Researching the market can also help identify key prospects.

Marketing 109

Marketing Brand Awareness Machine Learning Communications 109

Martech

MAY 27, 2022

I bought a failing coffee shop and to turn it into a success I had to learn how to market, connect with an audience and build a brand. So what I like and actually what I really like is presenting to clients and doing discovery meetings and some of those strategic pieces and communication pieces. It’s exhausting.

Machine Learning 97

Machine Learning Marketing Education Communications 97

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? How does it work? The result?

Machine Learning 81

Machine Learning Cookies Retargeting Audience 81

Martech

MAY 18, 2023

Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. The new feature enhances the existing Assisted Authoring capabilities by providing content rewrite suggestions that align communications with desired reading levels, sentiment and length.

MarTech 77

MarTech Machine Learning eCommerce Communications 77

Ad Monsters

DECEMBER 6, 2023

“In introducing Yahoo Blueprint, we are now allowing advertisers to capitalize on Yahoo’s extensive history of machine learning and data-driven decision-making in a new and accessible way.” Read on to learn more. AI is also used in predictive audience modeling, customer value optimization, and bidding and forecasting precision.

Advertising 99

Advertising Media Machine Learning Audience 99

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. The latest offering adds a marketing engine to Twilio’s existing Twilio Frontline for sales and Twilio Flex for customer service. billion last October. ” Why we care. Two reasons.

Machine Learning 89

Machine Learning Communications MarTech Audience 89

Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them. Are you GDPR and CCPA compliant?

Machine Learning 91

Machine Learning GDPR Search Advertising MarTech 91

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. These guides can be shared on the company’s website or appear in respected publications to a similar audience. Identify key thought leaders and communities in your industry.

Marketing 122

Marketing SEO Machine Learning Audience 122

Martech

DECEMBER 20, 2022

Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Creating a loyalty marketing strategy is critical to understanding that every customer is unique.

Marketing 88

Marketing Communications Machine Learning Fashion 88

Martech Series

SEPTEMBER 12, 2022

They communicate with the customer in person, via email, text, and phone. Great salespeople keep copious notes on the customers, and communication across all channels is harmonized and makes sense. So, retailers must create cross-channel communication that keeps the customer coming back. They engage the customer.

Marketing 94

Marketing Communications Retail Pop-Up 94

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. As a result, you may interact and communicate with customers in a suitable manner.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Automatad Inc.

JANUARY 15, 2024

This allows publishers to deliver the optimal mix of compelling content and engaging ads to the right audience at the right time. Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. This article was written by Crystal Carter , Head of SEO Communications at Wix. So AI is, as they say, “not new.”

SEO 104

SEO Machine Learning Manufacturing MarTech 104

Martech

MARCH 2, 2023

Machine learning, AI and ChatGPT can emulate authenticity, but they can’t replicate it as humans can. Extrapolating from my personal experience informs how my brain works and how I communicate it in a venue like this article or a presentation to 200 people. That’s the key point — at a human level.

Machine Learning 99

Machine Learning Audience Communications MarTech 99

Martech Series

JUNE 16, 2022

Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech

JANUARY 22, 2024

This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. Utilizing existing communication channels, we worked with our client’s RevOps team to layer in the dimension of Closed-Won revenue.

Agency 101

Agency Communications Machine Learning Conversion 101

Ad Monsters

FEBRUARY 8, 2024

Our goal is to work with the university’s Center for Equitable AI and Machine Learning Systems (CEAMLS) to test and validate Latimer’s performance. We see a big opportunity for companies rolling out AI to speak to Black and Brown audiences and all audiences in an authentic voice, whether it’s a marketing or healthcare use case.

Healthcare 90

Healthcare Machine Learning Audience Agency 90

MNTN

MARCH 1, 2024

If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once. Tailor experiences and communications to individual customer preferences, and then watch the leads pile up. What Is Omnichannel Marketing?

Marketing 52

Marketing Machine Learning Conversion Audience 52

Martech

JANUARY 12, 2022

Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Marketers may consider using customer experience platforms to deliver these real-time communications. Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them.

Conversion 120

Conversion Machine Learning Communications Call for Action 120

Basis

AUGUST 3, 2022

Machine learning and algorithmic optimizations analyze various data points in real time to inform which tactics marketers should turn on or off. The combined impact of tools like bid shading, machine learning, and automated reporting produce two main benefits: Time savings and cost-efficiency. Time Savings.

Advertising 67

Advertising Machine Learning Agency Impressions 67

Martech

APRIL 28, 2022

Work to bring offline audiences online. Butler’s marketing team was able to draw in these audiences by combining their marketing automation system with chatbots. This highly effective tactic helped Butler’s team bring in a whole new audience, enhancing the customer experience through personalization.

Marketing 109

Marketing Machine Learning MarTech Audience 109

Martech

DECEMBER 9, 2021

Once you’ve established your goals and communicated them throughout the organization, you’ll need to decide on the metrics that are most important to your efforts and monitor your progress in achieving them. Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them.

Marketing 101

Marketing Machine Learning Communications Search Advertising 101

Digiday

APRIL 10, 2023

It also includes representatives from the tech and engineering departments, including a machine learning specialist. The group includes representatives from the company’s corporate communications, human resources, legal, data privacy, editorial and cybersecurity teams.

Machine Learning 66

Machine Learning SEO Affiliates Media 66

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Martech

MARCH 7, 2022

How easy is it for business users to customize the machine learning-based models or settings? And when you consider the sheer amount of files you need to sort through when many versions are created to resonate with specific audiences, these tasks can feel overwhelming. How difficult is the platform set up and implementation?

Machine Learning 80

Machine Learning MarTech Audience Communications 80

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

OCTOBER 21, 2022

Many of the fundamental processes with which we’re familiar— including audience identification and targeting, measuring and attributing performance across channels, and the laws governing day to day operations—are being upended. What is the expected audience scale or outcome? 4) Create the experience you’d want to have. Probably not.”

Education 52

Education Machine Learning Rich Media Audience 52