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A marketer’s 2022 guide to Marketo: What it does today

Martech

Account insights and profiling to identify the right target accounts using data and AI. Mobile to communicate with customers using mobile devices. Real-time data capture and bi-directional data integration sync with CRM. Email to engage customers with relevant conversations in minutes. Campaign channels.

ROI 114
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16 marketing automation platforms your organization should consider

Martech

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Anomaly and struggle detection to optimize the customer experience across digital channels like websites, landing pages, and mobile apps.

Marketing 116