Audience, Direct Data and Machine Learning

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Audience

Direct Data

Machine Learning

A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Prioritized lead and account engagement scores.

ROI

ROI Machine Learning Conversion Rate GDPR

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Adobe Marketo. Why we care.

Marketing

Marketing Manufacturing Communications Healthcare

AdTech Trends

A marketer’s 2022 guide to Marketo: What it does today

16 marketing automation platforms your organization should consider

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