Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies
Ad Monsters
FEBRUARY 20, 2024
They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. First-party data has yet to prove to be the panacea many had hoped for, but when combined with other tools and strategies, some publishers, like Snopes.com, find it very useful.
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