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Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97
Demand Side Platform Advertising Ad Exchange Ad Inventory 97
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A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Prioritized lead and account engagement scores.

ROI 120
ROI Machine Learning Conversion Rate GDPR 120
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