Audience Direct Data Machine Learning ROI 
Martech
JANUARY 13, 2022
Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Prioritized lead and account engagement scores.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Adobe Marketo. Product overview.
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