VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

InMobi

JANUARY 9, 2023

Measuring the campaign's success with a brand lift study, the brand recorded a 3x engagement rate and a 79% positive action from viewers who watched the ad. Based on this fact, Wall's leveraged InMobi-Gojek audiences and identified the top four moods of netizens – happy, sad, lazy, and tired.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

MNTN

OCTOBER 7, 2024

OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads. Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads. Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results.

CPM 52

CPM Advertising Audience Brand Lift 52

InMobi

APRIL 25, 2022

Apart from this claimed behavior by Indonesians, the brand also considered observed behavior by working with InMobi's Audience Intelligence Platform to evaluate footfall in leisure destinations across each province. Additionally, the brand conducted a brand lift study.

Media 52

Media Brand Lift Education Ad Tech 52

Digiday

OCTOBER 20, 2022

“Customers are telling us that brand values matter to them, with sustainability as a focus,” said Cameron Westfall, head of Climate Pledge Friendly at Amazon, which highlights products with certifications in at least one aspect of sustainability. Shoppers want brands to be more sustainable and are doing their research. In the U.S.,

Education 69

Education Brand Lift Shipping Communications 69

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Does your audience appreciate humor or a more serious tone?

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. G/O Media Offers Brand Lift Guarantees. Do Mobile Video Ads Drive Attention? Ad of the Week. TikTok Signals Renewed Push into CTV.

Brand Lift 98

Brand Lift Media Electronics Agency 98

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Clearcode

MARCH 2, 2023

We’re at the cutting edge in the field, as Anzu is the first to serve cross-platform dynamic in-game banner and video ads programmatically across multiple gaming platforms, working with third-party vendors to bring AdTech integrations to PC, mobile, console, and metaverse gaming platforms. A brand-safe environment with low fraud.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Basis

APRIL 28, 2025

Total CTV ad spending is projected to grow 16.8% And within that growth, programmatic CTV is a particularly dominant force: More than 90% of both display and video ad spending on CTV will be transacted programmatically in 2025. in 2025, reaching $33.48

Brand Lift 73

Brand Lift Advertising Video Ads Audience 73

VideoWeek

MAY 15, 2025

OneFOX, meanwhile, is described as a converged media platform which will use FOX’s various datasets including audience and contextual signals, as well as behavioural, creative, and campaign analytics, to fuel ad personalisation. NEO is being developed through partnerships with FreeWheel and Magnite.

Ad Tech 52

Ad Tech Audience Brand Lift CPM 52

VideoWeek

JANUARY 10, 2025

The two say that the combined offering will provide a more compelling proposition for audiences, while also giving greater scale overall – together, Fubo and Hulu + Live TV currently have over 6.2 Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52

VideoWeek

MAY 9, 2025

The partnership will see Overtones AI technology applied across open internet inventory available in PubMatics platform, in order to segment the inventory into contextual audiences. Meta Tests Video Ads on Threads Meta will begin testing video ads on Threads, the social media giant announced at its NewFronts presentation on Thursday.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52