InMobi

APRIL 18, 2016

A study by the Erasmus University showed that once men found a brand that worked for them, they were more likely to stick with it, which is especially true for apparel, automobiles, financial services and home electronics, while women showed a greater degree of loyalty if they received a good service.

Audience 52

Audience AutoMobile Impressions Electronics 52

MNTN

FEBRUARY 20, 2024

Advanced Measurement and Analytics : This form of advertising provides in-depth insights into how viewers engage with the ads, the overall effectiveness of the campaigns, and the breadth of the audience reached, similar to digital marketing metrics. streamers who are currently looking to purchase an automobile).

Advertising 93

Advertising Marketing Audience AutoMobile 93

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Data segmentation. Data quality.

A/B Testing 115

A/B Testing Marketing Machine Learning Retail 115

Marketing Dive

JULY 10, 2025

Courtesy of The General Dive Brief: The General Automobile Insurance Services, known popularly as The General, is addressing road anxiety through a Fortnite activation aimed at Gen Z, according to a press release. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 45

Cookies AutoMobile Retail Agency 45

AdPulp

MAY 24, 2018

” The work has relevancy for legions of luxury automobile drivers, but it appears to be directed specifically at the carmaker’s internal audiences. Nonfiction filmmaker Henry Corra, and the Corra Films team orchestrated a motivational, branded content campaign for Mercedes-Benz USA, entitled ?”We

AutoMobile 40

AutoMobile Audience 40

Martech

AUGUST 16, 2023

This is true when dealing with service for you automobile or changing cell phone plans. Leverage your marketing platform to: Sync ads audiences. This allows for targeted advertising, ensuring that the right content reaches the right audience. Create multiple blogs for various audiences.

AutoMobile 98

AutoMobile Conversion Audience Marketing 98

Martech

FEBRUARY 8, 2023

At worst, you might say these AI-driven texts don’t yield useful insights or relevant outputs because they’re contextually void of my intent and emotionally inconsiderate of the audience’s needs. And I’ll concur that’s true. At best you might say, but isn’t that just fine?

Marketing 119

Marketing AutoMobile Impressions MarTech 119

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JULY 31, 2019

The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

SEPTEMBER 18, 2015

It is a broadcast advertising medium, which tries to appeal to all audiences without any focused targeting or feedback loop mechanisms. While outdoor advertising has tried to innovate , multiple challenges exist with billboard advertising. The messaging is largely static (unless digital) and typically loses oomph after several viewings.

Real Estate 52

Real Estate AutoMobile Food Audience 52

InMobi

JUNE 12, 2020

A campaign put together for one media channel cannot be slapped onto another and is most likely to fail in engaging your target audience. For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

InMobi

JANUARY 10, 2019

Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. In short, if you’re not advertising through apps and in-app advertising platforms, then you’re probably not reaching your target audience at all. Even the automobile industry is getting in on the app action.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

NOVEMBER 20, 2019

We then compared those insights to the mobile audience data from major car buying and car research websites, to discover the overlap between those who have an affinity for a particular brand and those currently in the car buying research process. 39% of its audience is female. Two-thirds of its audience is male.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

InMobi

JULY 13, 2020

We’ve identified two strategies that are important to creating genuine and authentic experiences: Being aware and inclusive of the needs of the audience Creating more purposefully personalized experiences Personalization And Purpose Personalization can be a great way to cut through the clutter, but it can be difficult to get right.

Marketing 52

Marketing AutoMobile Search Advertising Education 52

InMobi

DECEMBER 14, 2022

SplashLearn brought in a Silver for effectively targeting the end audience through Search, driving brand awareness and customer acquisition alike. Lifebuoy partnered with InMobi to target the end audience with personalized video communication about the importance of hand hygiene, with the campaign being recognized with a Bronze at FOMA 2022.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. 5) Binge Ads. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

InMobi

JULY 15, 2019

How Does Your Target Audience Actually Buy Today? For example, consider Google’s report into how a prospective car buyer gathers the information she needs to procure a new automobile. In today’s always-on environment, cross-device environment , the difference isn’t nearly as clear cut as it once was. But is this model actually correct?

Marketing 40

Marketing AutoMobile Brand Awareness Manufacturing 40

All About Advertising Law

OCTOBER 23, 2018

.” Indeed, trickshot stars and video game aficionados have been hired as brand ambassadors for everything from sports equipment and toys to automobiles and insurance. While brand ambassadors can influence the purchasing choices of their audience, there are rules in the U.S.

Marketing 40

Marketing AutoMobile Media Advertising 40

Smart-Hub

JANUARY 2, 2024

Understand your target audience. If you run a website about the latest in the automobile industry and want to earn money from your blog, you should assume that your site visitors own cars: this tells you something about their needs, habits, financial status, etc. So, the niche and the target audience.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

VideoWeek

JUNE 13, 2025

The Consumer Intelligence Shift: Unlocking Smarter Audience Strategy Through AI Innovation Marion Hargett, CRO, MiQ Steve Carbone, President, IPG Vinny Renaldi, VP, Media & Marketing, Hershey’s Ari Paparo, CEO, Marketecture Media Atrium, Hôtel Barrière le Majestic Cannes 15.00 Partner Events & Inside the Palais… Monday 10.30

AutoMobile 52

AutoMobile Pop-Up Communications Retail 52

Martech

NOVEMBER 18, 2022

Others include: The automobile. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. You want to reach a new audience for a product launch. Marketing campaigns offer the means to do this by segmenting your audience to gain improved clarity and more accurate data.

Communications 125

Communications Real Estate AutoMobile Marketing 125

Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. For instance, if you have a vehicle brand website, a category that would fit best would be “Vehicles” or “Automobiles”. More and more companies are following suit and making user data protection their number one priority.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

InMobi

JUNE 25, 2020

The audience is intelligent & can see through Ads.   Fight for the most coveted Medium continues: We hear that the pace of digitization has increased for all sectors and more so for the Automobile industry. The best way for them to do this is to invest in creating humane & relatable content for advertising.

Marketing 52

Marketing Communications AutoMobile Non-Profit 52