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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval? How do they do it?

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The General turns to Fortnite to help anxious Gen Z drivers

Marketing Dive

Courtesy of The General Dive Brief: The General Automobile Insurance Services, known popularly as The General, is addressing road anxiety through a Fortnite activation aimed at Gen Z, according to a press release. © 2025 TechTarget, Inc. or its subsidiaries.

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VideoWeek’s Cannes Lions 2025 Preview

VideoWeek

The Consumer Intelligence Shift: Unlocking Smarter Audience Strategy Through AI Innovation Marion Hargett, CRO, MiQ Steve Carbone, President, IPG Vinny Renaldi, VP, Media & Marketing, Hershey’s Ari Paparo, CEO, Marketecture Media Atrium, Hôtel Barrière le Majestic Cannes 15.00 Partner Events & Inside the Palais… Monday 10.30

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Podcasting for Ad Agency New Business

Fuel Lines

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Unlike consuming content in front of a computer, prospective clients are turning to podcast in record numbers while they are traveling by train, plane or automobile. Trent has produced over 100 episodes.

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

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IGN Acquires Agency 1TwentyFour in Brand Partnership Push

VideoWeek

IGN said the acquisition grants brands access to its audience across 110 countries on over 35 platforms, including mobile, CTV and games consoles. The position will see him develop brand partnerships for film, TV, gaming, automobile and technology clients across e-commerce, media, social and WEB3, the statement said. “As

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3 Things Weezer Can Teach Us About Effective Media Strategy

Basis

And in popular music, Weezer’s self-titled first album (commonly known as the Blue Album), was released to critical and audience acclaim, launching a nearly 30-year career with more than 35 million albums sold worldwide. Know your audience. Plus, you can create a more tailored and personalized ad experience for that audience.