Basis

FEBRUARY 22, 2023

Marketers in higher education, we feel for you. Many industries are experiencing turbulence, thanks to economic upheaval and the lingering impacts of COVID-19, but higher education is reeling from a host of other issues as well. Now, it’s worth noting that the enrollment cliff will not impact all higher education institutions equally.

Education 52

Education Marketing Audience Machine Learning 52

Basis

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 52

Agency Media Finance Demand Side Platform 52

Basis

JUNE 10, 2022

But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 61

Agency Media Demand Side Platform A/B Testing 61

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper.

Real Estate 84

Real Estate ROI MarTech Marketing 84

InMobi

OCTOBER 2, 2019

As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. As mobile becomes the most prevalent and the most personal screen in our lives, mobile is less one more screen in our lives but rather the core screen present whenever we’re doing anything. These are far from the only examples too.

Cookies 52

Cookies Media Marketing Audience 52

Ad Monsters

SEPTEMBER 16, 2022

Every year from September 15th through October 15th, we celebrate Hispanic Heritage Month to pay tribute to Hispanic Americans nationwide, especially those whose achievements and contributions make a daily mark on society. Director of Content Marketing at LiveIntent. Victoria is LiveIntent’s Director of Content Marketing.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Digiday

JUNE 9, 2022

The reported $1 billion deal was completed earlier this week on Sunday and gives the software company access to a host of tools that serve both the buy and sell-side of the market. But things could have panned out differently for AppNexus. AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft.

Ad Tech 66

Ad Tech Media Marketing Advertising 66

Clearcode

JULY 3, 2023

The AdTech industry is, on the other hand, striving to establish new standards that will help brands effectively reach new customers. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse.

Advertising 52

Advertising Pop-Up Banner Audience 52

InMobi

AUGUST 26, 2019

According to a 2019 mobile consumer survey from Pew, basically all adults in the U.S. across all age groups, locations, incomes and backgrounds have a smartphone. Pew has found that one in five Americans only go online using mobile devices. Pew has found that one in five Americans only go online using mobile devices.

Conversion 52

Conversion Audience Marketing Retail 52

InMobi

OCTOBER 7, 2019

But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? I firmly believe mobile apps can and should be central to helping marketers more effectively understand, identify, engage and acquire mobile consumers. For example, let’s say you’re a clothing brand looking to grow.

Marketing 52

Marketing Viewability Food Rich Media 52

VideoWeek

JULY 10, 2023

AI adoption has been riding the hype wave since the beginning of the year, and the spell is far from wearing off. The standard definition of artificial intelligence is the ability of a computer to perform tasks commonly associated with intelligence: reasoning, creative work, and learning from past experiences.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

Ad Monsters

JANUARY 30, 2024

Our interviews include: Jeremy Haft, Chief Revenue Officer, Digital Remedy Hunter Terry, Head of CTV, Lotame Anthony Gonsalves, SVP, Global Business Development, Connatix Jo Kinsella, Global President, XR Susie Stulz: Consumer Concern: Peak TV is ending, so why should I pay for all these subscriptions? Is Peak TV really over?

Ad Tech 101

Ad Tech Audience Advertising Entertainment 101

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. According to new research from consumer experience intelligence platform Disqo, it’s got a lot more protein for a media diet than it’s being credited with.

Brand Lift 77

Brand Lift Brand Awareness Media Agency 77

Digiday

FEBRUARY 12, 2023

The demand for influencer marketing isn’t going away anytime soon. billion in 2022 , marketers are increasingly prioritizing influencer marketing. However, as the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are coming along for the ride. a Publicis agency.

Media 67

Media Marketing Agency CPM 67

Martech

SEPTEMBER 28, 2021

Buying marketing technology can be stressful. After more than two decades of advising technology buyers at Real Story Group, we’ve seen many enterprises fall victim to critical pitfalls, but on the other hand, those tend to be predictable — and therefore preventable. Pitfall #1: Creating a one-dimensional selection team.

MarTech 90

MarTech AutoMobile Marketing 90

Single Grain

JUNE 30, 2023

Artificial intelligence has been one of the hottest topics this year, with claims that it will revolutionize various industries, including marketing. However, amidst the buzz and excitement, we’re also hearing why AI is overrated for marketers. We ride the wave of trends and capitalize on them to gain reach and engagement.

Marketing 52

Marketing GDPR SEO Ad Targeting 52

Martech

NOVEMBER 23, 2021

One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Adams noted that all these statistics were pre-pandemic, which suggests that the inaccuracies are even higher now.

Marketing 110

Marketing Conversion Rate MarTech Conversion 110

Basis

SEPTEMBER 20, 2023

And while the app’s parent company, Snap, has been having an up-and-down couple of years from a performance standpoint, its AR-focused vision for the future and unceasing popularity with Gen Z and millennials offer distinct advertising opportunities to social marketers. Read on to find out. Not at all!

Advertising 82

Advertising Marketing Pop-Up Audience 82

Martech

JULY 9, 2021

“[MUM is] trained simultaneously across 75 languages,” Nayak said, “This is nice because it allows us to generalize from data-rich languages to languages with a paucity of data.” If that’s true, it might help strengthen Google Search in those markets. Fuji’s terrain, climate and so on. MUM isn’t limited to text.

Marketing 111

Marketing Conversion MarTech 111

Single Grain

AUGUST 4, 2023

If you’re a marketer or business leader that likes to post regular content, you know how tedious it can be to block off time in your week to produce material you can post. Batch content creation refers to the practice of creating multiple pieces of content in one sitting or during a designated period.

Audience 52

Audience Media Marketing 52

VideoWeek

JULY 22, 2022

Snap posted 13 percent revenues growth year-on-year, significantly below its previous forecast of 20-25 percent growth. The company warned earlier this year that it had seen a worse-than-expected deterioration in the ad market, which itself sparked a drop in share prices for advertising-dependent companies across the tech sector.

Clickbait 52

Clickbait Agency Media Ad Exchange 52

Digiday

NOVEMBER 20, 2022

This is the fourth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics.

Marketing 64

Marketing Retail Ad Targeting Conversion 64

Digiday

DECEMBER 18, 2022

As TikTok gains influence with advertisers and users alike, some marketers and security experts say they welcome lawmakers’ efforts to limit the platform’s influence via government-owned devices. However, despite reports of potential buyers, the order also faced legal challenges and never went into effect. Last year, U.S.

Marketing 67

Marketing Food Education Communications 67