Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini. Foundation layer.

MarTech 122

MarTech Marketing 122

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Conversion Rate 124

Conversion Rate Manufacturing Fashion Conversion 124

Ad Monsters

JANUARY 24, 2024

The Retail Media Revolution — Top 5 Trends Here are the top trends transforming the retail media revolution for marketers and advertisers: Preparing for a Cookieless World: In the face of Google phasing out third-party tracking cookies in chrome, the industry marches towards a cookieless future.

Retail 105

Retail Media Cookies Conversion 105

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.

eCommerce 107

eCommerce MarTech Media Marketing 107

Martech

DECEMBER 28, 2023

Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Will AI help address age-old marketing issues or just add more complexity? Here’s how it might change.

Marketing 117

Marketing ROI MarTech Conversion 117

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022. The Cognigy.AI

Conversion 82

Conversion Healthcare MarTech Retail 82

Martech Series

AUGUST 7, 2022

Comprehensive solution and services suite advances digital transformation across Australia. As technology plays an increasing role in the transformation of court workflow, legal practitioners recognize the need for innovative solutions to keep pace with the vast amount of courtroom evidence. VIQ Solutions Inc.,

Electronics 92

Electronics MarTech Marketing 92

Ad Tech Daily

APRIL 20, 2023

LAS VEGAS — At Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced generative AI innovations across Adobe Experience Cloud that will redefine how businesses deliver customer experiences.

Marketing 96

Marketing Ad Tech Media 96

Martech Series

JANUARY 31, 2023

General availability March 2023 C3 AI, the Enterprise AI application software company, announced the launch of the C3 Generative AI Product Suite with the release of its first product — C3 Generative AI for Enterprise Search.

Healthcare 84

Healthcare MarTech Marketing 84

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy. What will the marketer do?:

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

Marketing 122

Marketing Conversion MarTech Retail 122

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Martech Series

FEBRUARY 13, 2023

a technology solutions company, is joining the Microsoft Services Group of EY US to continue delivering custom software applications, data science, AI capabilities and infrastructure modernization solutions for our clients. Ernst & Young LLP (EY US) announced that Tallan, Inc.,

Pharmaceuticals 95

Pharmaceuticals Manufacturing MarTech Marketing 95

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Machine Learning 67

Machine Learning Education Entertainment Audience 67

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

MarTech 96

MarTech Audience Marketing Agency 96

Martech Series

OCTOBER 3, 2022

The companies are uniting Kyndryl’s Data and AI services and infrastructure management capabilities with Teradata’s high performance cloud analytics and data platform to help customers modernize and migrate their on-prem data warehouses to the cloud with hyperscaler platforms.

Manufacturing 95

Manufacturing MarTech Retail Communications 95

Martech Series

JANUARY 23, 2023

Athena takes the concept of customer service chatbots to the next level using Open AI programs ChatGPT-3 and DALL.E Athena’s AI intelligence takes the customer service chat functionality further for ENGAGE Link users. ENGAGE XR plans to provide custom AI employees for its enterprise clients at a premium in the future.

Conversion 95

Conversion MarTech Education Communications 95

Martech

APRIL 16, 2024

.” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Social rebound. billion in 2023.

Advertising 116

Advertising Retail Ad Inventory Media 116

Martech

JULY 25, 2023

Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The days when one channel is used for the discovery of products and services and requires a transition to a separate channel for purchases, will soon be far behind us. Get MarTech!

MarTech 98

MarTech Marketing eCommerce 98

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits. Automation provides the foundation on which AI can be most effective.

Advertising 122

Advertising Agency Communications MarTech 122

Martech Series

JANUARY 17, 2023

Conversational AI Innovator Leads the Way in Integrating Large Language Models (like OpenAI’s GPT-3), Exclusive Beta Program. The adoption of Generative AI will help to further transform enterprise customer service and contact centers by creating advanced conversational experiences and driving efficiency. The Cognigy.AI

Conversion 82

Conversion MarTech Marketing Communications 82

Martech Series

JULY 6, 2022

Panel of Chief Procurement Officers from leading French companies honors world’s first AI-powered Platform and Marketplace for transforming the way global enterprises buy services. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

MarTech 82

MarTech Marketing Media 82

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. AI and personalization AI has rapidly reshaped marketing.

Machine Learning 109

Machine Learning Conversion Retail eCommerce 109

Martech Series

FEBRUARY 28, 2023

The Pipeline can easily transform and load data files into a data lake or into a data warehouse such as Snowflake or Redshift, all with no coding. The Pipeline can perform data quality checks, data deduplication, transformations and load data directly into its destination (S3, Snowflake, or Redshift).

Machine Learning 70

Machine Learning MarTech Marketing 70

Martech Series

JANUARY 27, 2023

Generative AI Company Analyzes 21.6 Words were tagged to the most likely associated emotion as determined by the Persado Motivation AI Platform. Persado’s enterprise Generative AI is trained on a specialized dataset of real interaction and transaction data from 150 million U.S.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

FEBRUARY 15, 2023

MilkAI has emerged as a cutting-edge AI tool for generating images and transforming ideas into reality with AI-enabled visual generation. In the latest development, MilkAI emerges as an image and videos supported platform that discovers stunning images generated by cutting-edge AI technology.

Affiliates 83

Affiliates MarTech Marketing 83

Martech Series

FEBRUARY 23, 2023

a leading digital transformation services and product engineering company, announced its Mobile World Congress (MWC) 2023 ( February 28 – March 2 ) technology line-up. Monetization of Strategic 5G Telco Tech Investments + Energy Efficiency & Network Security EPAM Systems, Inc. ,

MarTech 85

MarTech Education Entertainment Media 85

Martech Series

NOVEMBER 6, 2022

Blattner Technologies, a leading provider of Predictive Transformation services and tools in the Data Analytics, Artificial Intelligence, and Machine Learning industry, has announced the acquisition of OtherLeft. ” Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Machine Learning 106

Machine Learning MarTech Marketing 106

VideoWeek

JANUARY 30, 2024

WPP plans to invest £250 million in AI this year, the holding group announced ahead of its Capital Markets Day due to take place later today. The London-based firm laid out plans to drive growth by leveraging AI, tech and data. AI is transforming our industry and we see it as an opportunity not a threat,” said WPP CEO Mark Read.

Retail 78

Retail Agency Conversion Media 78

Martech Series

JANUARY 20, 2023

Transform AI Reduces Costs and Human Touchpoints Square 9 Softworks , an industry-leading provider of business digital transformation solutions, has announced a new product offering that takes advantage of artificial intelligence and machine learning to automate document capture and data extraction.

Machine Learning 89

Machine Learning MarTech Marketing 89

Martech Series

JANUARY 19, 2023

AI-powered support platform to introduce SMS business texting features to optimize the customer experience Capacity , the AI-powered support automation platform, announced the acquisition of Textel, a cloud-based texting platform. Marketing Technology News: Message, Frequency, Delivery – which is #1?

Conversion 85

Conversion MarTech Marketing 85

Martech Series

JANUARY 25, 2023

Proprietary speech understanding technology significantly enhances and streamlines customer service Interactions , the world leader in conversational artificial intelligence (AI), announced that it has acquired another landmark patent. As consumers, we’re all too familiar with customer-service frustrations.

Conversion 87

Conversion MarTech Marketing 87

Martech Series

JANUARY 24, 2023

Metatron Inc, an AI content platform, is pleased to announce the release of new services for content generation. MetatronAI.com is a generative artificial intelligence service based on cutting-edge language processing that sets a new standard in the industry. billion in 2022 and it is expected to hit US$ 1597.1

MarTech 80

MarTech Marketing Media 80

Martech Series

FEBRUARY 2, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it was recently recognized as the Excellent Digital Service Provider in China’s SaaS Industry in the 2022 Sixth China Software and Information Service Industry Annual Billboard (the “Annual Billboard”).

Conversion Rate 52

Conversion Rate MarTech Conversion Marketing 52

Martech Series

JUNE 27, 2022

Coveo Solutions Inc , a leader in AI-powered relevance platforms that transform search, recommendations, and personalization within digital experiences, today announced that it has been named a Salesforce Commerce Cloud Partner of the Year for Best Early Salesforce Commerce Win 2022 and Best Personalization 2022.

Manufacturing 88

Manufacturing MarTech Retail Conversion 88

Martech Series

FEBRUARY 23, 2023

AgentGPT provides lifeline to agents, enabling them to elevate the customer experience and resolve issues with ease Level AI , the leader in advanced conversation intelligence solutions for the contact center, today announced a game-changing generative AI product.

Conversion 91

Conversion MarTech Marketing 91

Martech Series

FEBRUARY 16, 2023

The Evolution of Chat GPT: From Research to Reality A ground-breaking natural language processing model called Chat GPT, also known as the Generative Pre-trained Transformer, was created by OpenAI and has been causing a stir in the AI industry. What is open AI? But how did this ground-breaking technology come to be?

Conversion 91

Conversion Communications Machine Learning Marketing 91