AdExchanger

OCTOBER 8, 2024

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability.

Viewability 130

Viewability Ad Inventory Ad Targeting Advertising 130

Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. To move forward, publishers, advertisers, agencies and tech companies categorizing sites must come together and agree on the characteristics of an MFA.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Agency 95

Agency Viewability Impressions Media 95

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Martech

MAY 28, 2025

It’s the industry’s opportunity to weigh in whether you’re a brand, agency, publisher, platform, or measurement provider and help ensure the final guidelines reflect real-world needs. ” The draft is now open for public comment through July 12, 2025.

Viewability 92

Viewability Impressions Marketing Media 92

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Smart TVs.

Viewability 127

Viewability Impressions MarTech Advertising 127

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 109

Viewability Impressions Entertainment Audience 109

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences.

Education 98

Education Demand Side Platform A/B Testing CPM 98

AdExchanger

MAY 4, 2023

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up. The post How HP Built An In-House Agency From Scratch appeared first on AdExchanger.

Agency 104

Agency Media Viewability GDPR 104

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 128

Viewability Audience Cookies Conversion 128

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Retail media has become increasingly popular in recent years, as retailers look to grow their revenue streams and brands and agencies seek to reach consumers in a buying mindset.

Retail 126

Retail Media Demand Side Platform Viewability 126

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Ad Monsters

DECEMBER 13, 2022

The effect of ID changes on agencies vs. in-house agencies. . Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. .

Viewability 102

Viewability Advertising Impressions Cookies 102

Exchange Wire

JUNE 1, 2023

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [.]

Viewability 45

Viewability Agency Advertising 45

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments.

Viewability 98

Viewability Media Advertising Ad Tech 98

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 97

Viewability A/B Testing Impressions Entertainment 97

Martech

SEPTEMBER 30, 2022

The tools let advertisers know if the ads were viewable and actually seen by users, and also if the ads were served in a brand-safe and fraud-safe environments. Third-party measurement. In your inbox. Processing.Please wait. Why we care.

Retail 127

Retail Media Viewability Ad network 127

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. PubMatic, for example, worked with agency giant Dentsu on a CTV campaign that sought to reach consumers who wanted to buy a high-value tech product during the holiday shopping season.

Viewability 110

Viewability Demand Side Platform Cookies Impressions 110

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 69

Viewability Agency Impressions Media 69

VideoWeek

NOVEMBER 15, 2024

” Majority of Brands Plan to Move Away from Time and Materials Remuneration Three out of four multinational brands are looking to change their agency remuneration model in the next three years, according to the WFA and MediaSense. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV percent year-on-year.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory.

Viewability 98

Viewability Advertising MarTech Impressions 98

More About Advertising

AUGUST 10, 2017

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has.

Viewability 40

Viewability Communications Agency Advertising 40

Exchange Wire

JUNE 1, 2023

L'attention rappresenta l'evoluzione della viewability [.] The post Oltre la viewability: Ogury annuncia integrazioni dirette per la misurazione dell’attention appeared first on ExchangeWire.com.

Viewability 40

Viewability Advertising Agency 40

Digiday

APRIL 18, 2023

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests.

Agency 76

Agency Entertainment Viewability Impressions 76

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 91

Click Through Rate Advertising Viewability Cookies 91

More About Advertising

JULY 22, 2015

New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is.

Viewability 94

Viewability Media Ad Tech Agency 94

VideoWeek

AUGUST 25, 2022

This data was collected using Amplified Intelligence’s attentionTRACE mobile app, which combines facial footage from phone cameras with metadata on viewability, scroll patterns, sound and phone orientation. ” Where the agencies are focusing their attention is gaze direction, fixation and dwell time, argues Goode.

Video Ads 124

Video Ads Cookies Viewability Banner 124

Basis

FEBRUARY 21, 2025

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it. But its not currently a need to have measurement solution for all agencies and brands. reach, frequency, etc.)

Audience 52

Audience Viewability Pop-Up Advertising 52

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 69

Media Agency Pop-Up Machine Learning 69

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 98

Advertising Viewability Display Advertising MarTech 98

Martech

MARCH 6, 2023

At my agency, we also like to use keywords for targeting. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. Each platform’s definition of video completion rate might differ.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

JUNE 10, 2022

If we give advertisers and their agency partners things that are standardized, widely accepted and adopted, that drives spend. To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. A rising tide lifts all boats. Open Measurement SKD for CTV.

Media 115

Media Viewability Ad Exchange Impressions 115

Digiday

JANUARY 6, 2023

Meanwhile, in CES’ C Space, where programs and exhibits are dedicated to marketing and advertising, agencies and firms from Accenture Song to Amazon discussed adtech, new forms of analytics and clean rooms as the conference kicked off on Thursday. Future of attention metrics. media partnerships at Dentsu.

Viewability 81

Viewability Entertainment Media Agency 81

Digiday

JUNE 29, 2023

Compared to traditional key performance indicators, such as viewability or clicks, researchers say these optimized ads can show how content is affecting viewers. Ad solutions company Emodo this week released a study that showed dynamic and animated creative ads can improve attention, engagement and memorability compared to static ads.

Viewability 69

Viewability Media Agency Advertising 69

Digiday

DECEMBER 13, 2022

The media agency is now morphing the unit into UM Commerce, a reflection of the growth in commerce media that has spurred its media spend growth from $125 million in 2019 (before the pandemic) to around $1 billion today. . And why not? As Chad Engelgau, Acxiom’s CEO , told Digiday last week, everything’s becoming an ad network.

Media 69

Media Viewability Retail Agency 69

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency. Now, marketing needs to show ROI quickly.

Marketing 141

Marketing Brand Awareness Viewability Audience 141