Adweek
APRIL 18, 2024
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.
Martech
OCTOBER 21, 2024
If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.
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Fuel Lines
FEBRUARY 23, 2016
Too often good agencies succumb to bad writing. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across.
Adweek
JUNE 17, 2025
billion media impressions. The campaign was advertised at stadiums in cities like London, Munich, Manchester, and Milan, ultimately earning the game a 150% increase in new players and 7.9 Entertainment Lions for Gaming Mercado Livre’s “Call of Discounts” won the Entertainment Grand Prix in gaming.
Fuel Lines
JULY 28, 2017
Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. It’s a great advantage to the smaller agencies.
Adweek
JUNE 13, 2022
So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop. The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. As part of Adweek's Creative 100,
Fuel Lines
APRIL 30, 2020
But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. Agency owners should spend 50% of their time on new business. Network daily.
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