Digiday

JULY 9, 2024

With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Finance 75

Finance Agency Media Marketing 75

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 126

Finance Marketing Communications ROI 126

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. Book My Free NFT Marketing Consultation. Learn More: NFT Marketing: Everything You Need to Know to Get Started.

Agency 113

Agency Marketing Non-Profit SEO 113

More About Advertising

DECEMBER 9, 2024

UK-based digital media, marketing and technology company Brave Bison is buying international sports marketing business Engage Digital … The post Brave Bison buys sports agency Engage for 11m first appeared on More About Advertising.

Agency 59

Agency Media Marketing Advertising 59

More About Advertising

FEBRUARY 26, 2020

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in home territory Sweden, Finland, Norway, Denmark, Portugal and Belgium.

Agency 128

Agency Marketing Media Advertising 128

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Gauging the enhancements. Why we care.

Marketing 114

Marketing Finance Cookies MarTech 114

VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

Agency 124

Agency Media Finance eCommerce 124

More About Advertising

OCTOBER 12, 2022

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the intentions of 43 multinational companies.

Finance 59

Finance Marketing Advertising Ad Tech 59

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Marketing 124

Marketing Brand Awareness Audience Finance 124

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Lets use a marketing automation platform as an example. Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms.

SEO 114

SEO Education Conversion Rich Media 114

Martech Series

AUGUST 19, 2022

Umbraco, the open-source content management system (CMS) pioneer, has appointed Javier Miranda as chief marketing officer to support the company’s international growth. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs. There is an incredible energy within the open-source community,” Miranda said.

Marketing 106

Marketing Finance Food MarTech 106

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Brand Lift 91

Brand Lift Conversion Retargeting Finance 91

Martech Series

SEPTEMBER 2, 2022

Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). And how is it different from the conventional or digital marketing we have known for decades? In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party. What is it?

Marketing 106

Marketing SEO Finance Display Advertising 106

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

GDPR 140

GDPR Marketing Pharmaceuticals Healthcare 140

More About Advertising

MARCH 17, 2021

MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. As Maher Bird Associates the agency was backed by. The post Now MSQ adds customer engagement agency MBA first appeared on More About Advertising.

Agency 105

Agency Advertising Marketing Finance 105

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.

Marketing 117

Marketing Viewability Finance Media 117

Martech

NOVEMBER 1, 2021

During my career, I’ve worked for small private businesses, government agencies, non-profit organizations, and a publicly-traded company. Marketers should think ahead to what they and their fellow marketers will potentially need in the next year or so. Organizational type.

Marketing 122

Marketing Non-Profit MarTech Finance 122

Ad Monsters

AUGUST 26, 2024

Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. In 2023, the beverage giant requested extended payment terms (up to 360 days) from its agencies. Risk rises as liquidity falls.

Ad Tech 105

Ad Tech Finance Agency Ad Space 105

Martech Series

NOVEMBER 7, 2022

Agency media teams routinely expend significant time and effort to maintain various platforms/systems to handle underspend and changes in execution strategy. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

Machine Learning 96

Machine Learning Media Marketing Advertising 96

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 119

Machine Learning Marketing Healthcare eCommerce 119

More About Advertising

JUNE 14, 2021

Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed with £30m from LDC in 2019 (LDC is also an investor in another go-go agency MSQ) – is stepping up its acquisition programme by hiring Amit Khanna as head of mergers & acquisitions (M&A).

Agency 111

Agency Advertising Marketing Finance 111

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Agency 64

Agency Marketing SEO Media 64

More About Advertising

MARCH 17, 2021

2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private.

Agency 116

Agency Media Advertising Marketing 116

Marketing Dive

JUNE 5, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Brand Awareness 45

Brand Awareness Finance Fashion Ad Tech 45

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 130

Marketing ROI A/B Testing Conversion 130

Martech

NOVEMBER 7, 2022

Musk’s purchase has made its finances even worse by adding debt and scaring off revenue. So, if Twitter does implode, marketers will lose a significant, useful tool. That is the amount Musk paid for Twitter and double its estimated fair market value. Take Steakumms, for example. That did not end well either. Get MarTech!

Marketing 114

Marketing Finance Media MarTech 114

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. They wouldn’t be remiss in asking, given that more than half of marketers say they want to quit their jobs. Marketers use an average of nine different platforms to run a typical campaign.

Media 98

Media Marketing Healthcare Manufacturing 98

Basis

SEPTEMBER 26, 2022

Agency and brand leaders, we’re about to give you a jump scare. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. What does the billing process look like for most agency billing departments?

Finance 98

Finance Agency ROI Media 98

Digiday

MARCH 12, 2023

Nowadays, there’s a lot being asked of public relations agencies. In response, some agencies are expanding their services beyond earned media in an effort to keep up with client demand and maintain a competitive edge during economic uncertainty. “You have to have an agency that covers all of that now.”

Agency 76

Agency Media Public Relations Communications 76

Digiday

JUNE 4, 2023

Global influencer agency Billion Dollar Boy has jumped onto the AI bandwagon, by using artificial intelligence to boost its creator platform – in particular to improve the search and discovery of influencers. operations, which generated $40 million in revenue last year, the agency is experimenting with how AI can shape the creator business.

Agency 69

Agency Finance Media Marketing 69

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Key customers include Integrate, TripActions and Okta.

Marketing 114

Marketing Machine Learning Cookies ROI 114

Digiday

OCTOBER 6, 2022

As the working world continues to redefine work culture, client relationships are often influencing the way agencies and media firms make real estate decisions. That new reality partly drove executives at independent agency Boathouse to rethink how and where they set up shop. Tug, an independent global agency, is expanding to the U.S.

Real Estate 79

Real Estate Agency Finance Media 79

Martech

JANUARY 3, 2025

“For user conferences, typically, the client includes their finance team on calls,” Hentz said. Whether it’s a colleague, a mentor or an agency, just ask somebody who can advise you on starting your budget and look at it for you once you’ve pulled it together.” “Find somebody who has done it before.

ROI 122

ROI Food Entertainment Finance 122

Martech

OCTOBER 31, 2022

The relationship between IT and marketing, especially marketing data, is one example affected by constant change. A look at IT and marketing data’s relationship. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T Here’s how. Technology is developing exponentially.

Marketing 111

Marketing SEO Communications Finance 111

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

VideoWeek

JUNE 26, 2023

But a senior Irish media ad agency figure told the Sunday Independent that the payment represents “the tip of the iceberg when it comes to payments made by RTÉ by way of secretive credit notes.” “It’s problematic and there needs to be more scrutiny around it,” said the whistleblower.

Agency 83

Agency Finance Media Marketing 83

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59