Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Paleo AdTech

DECEMBER 10, 2023

Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on.

Agency 52

Agency Data Management Platform Media Marketing 52

Ad Monsters

SEPTEMBER 24, 2024

The difference is significant, yet many players in the agency world and data market still fail to understand this distinction. If you’re using SPI data, you need explicit user consent, period. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

Data Management Platform 82

Data Management Platform Ad Tech Finance Media 82

More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

Data Management Platform 76

Data Management Platform Media Ad Tech Finance 76

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

MarTech 76

MarTech Data Management Platform Conversion Ad Tech 76

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

Data Management Platform 74

Data Management Platform GDPR Audience Advertising 74

The Ad Tech Blog

JUNE 6, 2024

However, achieving this consistency can be challenging, especially when multiple teams or agencies are involved in creating and executing campaigns. This centralized approach ensures that all teams have access to the same data, facilitating better collaboration and alignment. What tools are used for data analytics in advertising?

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

More About Advertising

JUNE 30, 2020

Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.

Data Management Platform 73

Data Management Platform Audience Retail Finance 73

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? A digital agency can either buy the platform from scratch (not recommended) or white-label it. As a result, your budget will be used more efficiently.

CPC 111

CPC Demand Side Platform CPM Media 111

Paleo AdTech

JUNE 15, 2021

Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on.

Agency 40

Agency Data Management Platform Media Marketing 40

Admixer

JANUARY 30, 2020

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities.

Data Management Platform 52

Data Management Platform Audience Agency Advertising 52

Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

More About Advertising

JUNE 8, 2020

Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown levels in some regions. Talon Outdoor has reported the latest findings from its proprietary Out of Home data management platform Ada, which show that roadside journeys throughout the UK are now just 16% below the.

Data Management Platform 65

Data Management Platform Finance Media Agency 65

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 98

Impressions CPM Data Management Platform Communications 98

More About Advertising

APRIL 21, 2020

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. During the last.

Data Management Platform 59

Data Management Platform Ad Tech Finance Media 59

More About Advertising

DECEMBER 17, 2021

Talon Outdoor is launching data-backed travel tool, Plan It, launched today to provide London Underground travellers with the quietest time and routes for their journeys. The post Talon Outdoor helps commuters find quietest journey slots with new data tool Plan It first appeared on More About Advertising. In Plan It.

Data Management Platform 59

Data Management Platform Advertising Media Agency 59

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work? How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech Series

JUNE 20, 2022

DoubleVerify , a leading software platform for digital media measurement, data and analytics, today announced an exclusive partnership with Scope3, the preeminent source of truth for supply chain emissions data for organizations seeking to make carbon-aware business decisions.

Machine Learning 97

Machine Learning Ad Tech Impressions MarTech 97

Flashtalking by Mediaocean

MARCH 25, 2022

Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data management platforms (DMPs), dynamic creative, and analytics platforms.

Data Management Platform 52

Data Management Platform Agency Ad Tech Media 52

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech Series

JUNE 21, 2022

Through this partnership, TelevisaUnivision will connect VideoAmp’s data to its industry-leading Hispanic household graph to power its planning, targeting, cross-platform measurement and currency solutions, which will enable advertising partners to better reach and connect with the rapidly growing U.S. Hispanic audience.

Audience 93

Audience Entertainment MarTech Agency 93

Martech Series

JUNE 5, 2022

He adds additional cybersecurity and strategy expertise from roles spanning across insurance, government agencies, and incident response services. Prior to BigID, Young held roles as the Head of Security at Relativity, building out Relativity’s security program, Calder7.

A/B Testing 105

A/B Testing MarTech Agency Marketing 105

Basis

JANUARY 24, 2024

Those who adapt by building expertise in cookieless solutions, prioritizing first-party data, and adopting automated targeting and measurement methods will cut to the front of the line when Chrome’s third-party cookie finally crumbles. But what exactly should those efforts look like?

Retail 102

Retail Advertising Cookies Marketing 102

Digiday

JULY 24, 2022

There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. Most of them don’t even have a data management platform,” he said.

Media 69

Media Agency Data Management Platform GDPR 69

Martech Series

SEPTEMBER 15, 2022

The company’s cloud offering has achieved Federal Risk and Authorization Management Program (FedRAMP) Ready status and is actively working toward FedRAMP certification. federal agencies meet increasingly complex regulations and defend against cybersecurity threats, prevent data loss, enforce compliance, and protect agency domains.

Healthcare 98

Healthcare Manufacturing MarTech Agency 98

Martech Series

JANUARY 5, 2023

Telos, Goodblock, Rev3al, Legion, DeVO Protocol, Podetize, The Bates Group, MacNerd, Sizzle, MetaKeep, EuroData, Breathe Convention, NFT Today Magazine, Future Point Partners, Aphid AI, DigiRamp, AndMerch, CoinAgenda, Transform Group, BitAngels, Infiom Salon, Blockchain Center, Plato Blockchain, Silo Cloud, Novum Insights, ProofHouse, NFT Yearbook, (..)

Brand Awareness 111

Brand Awareness SEO Entertainment MarTech 111

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Establishing (or replacing) centralized audience activation management. CPGs and third-party audiences.

ROI 102

ROI Control Group Audience Cookies 102

Digiday

JUNE 1, 2022

Vendors have been disintermediating each other — not to mention disrupting the traditional role of media agencies — for years. Oh, and don’t forget what seems like a perpetual stream of rebrands as ad tech bosses, from data management platforms to mobile measurement firms, try to stay one step ahead of the privacy-induced consolidation wave.

Ad Tech 90

Ad Tech Impressions Data Management Platform Ad Exchange 90

Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. So how do you prevent such a scenario?

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Martech Series

JUNE 14, 2022

” With this acquisition, Seedtag continues moving forward in its mission to become the global contextual advertising partner for brands and agencies.

Advertising 97

Advertising Communications MarTech Audience 97

Martech Series

OCTOBER 25, 2022

.” Named a leader and outperformer in GigaOm’s 2022 Radar report for Kubernetes Data Protection, Commvault’s Metallic portfolio is the only Data Management as a Service (DMaaS) solution to meet FedRAMP Ready High status, addressing a critical gap in the market.

Healthcare 98

Healthcare MarTech Marketing Agency 98

Digiday

FEBRUARY 8, 2023

Tawakol — who co-founded the data management platform BlueKai and also the enterprise voice AI platform Voicea — wouldn’t disclose any specific brands or content creators that have agreed to test his company’s latest tech.

Marketing 73

Marketing Data Management Platform Shipping Education 73

Digiday

JANUARY 8, 2023

Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang. With this, you can build more accurate audiences and discover new sources of revenue, all through privacy-compliant methods,” said Freddie Turner, EMEA md at programmatic agency MiQ.

Cookies 69

Cookies Marketing Viewability Ad Tech 69