Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). White label partnership is the latest trend in ad tech. What is white label service? The screenshot below proves their success.

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Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers.

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Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Examples of zero-party data include information obtained from customers via newsletter sign-ups, calculators, quizzes, surveys, etc.

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Digiday

JULY 24, 2022

There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. Most of them don’t even have a data management platform,” he said.

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Clearcode

APRIL 21, 2023

Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. Source: Clearcode.cc Source: Clearcode.cc

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. In the mobile in-app space, these SSP connections occur most often through an SDK.

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

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Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

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Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Next, we have advertising agencies.

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Lemonads

NOVEMBER 29, 2020

When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. DMPs collect and analyze a substantial amount of cookie data to then allow the marketer to make more informed decisions of whom their target audience may be. That’s a lot of money!!

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