TechCrunch Ads

JUNE 29, 2022

But the EU’s flagship data protection law, the General Data Protection Regulation (GDPR), bakes in a requirement for privacy by design and default, as well as setting clear conditions around how consent must be gathered for it to be lawful. But Ireland has yet to issue a single GDPR decision against Google. Strategic complaint.

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Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Cookies First-Party Cookies Audience Retargeting 101

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

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Martech

FEBRUARY 9, 2022

Cookie deprecation (which, as several speakers pointed out, has already happened across the web) and ever more stringent regulation dominated the day’s discussions. There were a handful of agency marketers and a couple of publishers. “Sitting on the sidelines is probably at your peril,” said Cohen later in the day.

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Martech

MARCH 18, 2025

With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. They may also offer connectivity with social media, Google, Bing, analytics tools, affiliate marketers and digital agencies. Most vendors comply with GDPR and U.S.

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Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching.

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AdvertiseMint

DECEMBER 18, 2024

As a leading Facebook advertising agency , we are often asked to participate in research studies with Meta regarding new features for their ads manager and conversions API. This setup bypasses traditional client-side constraints like cookie restrictions and ad blockers, thus ensuring that critical event data isn’t lost.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

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Cookies Ad Tech GDPR Retail 111

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it.

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

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Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

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Ad Monsters

FEBRUARY 13, 2024

.” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban.

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Ad Monsters

JULY 3, 2024

“If you own your first-party data and comply with regulations like GDPR and CCPA, you will be able to monetize your data, and that’s what advertisers want,” Martin explained. “When Google finally deprecates the cookies, signals from third-party identifiers will disappear.

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Digiday

FEBRUARY 8, 2023

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. As Stacey Stewart, U.S.

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Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. The signees have also urged that this national standard is only enforceable by state attorney generals and federal agencies – controversially limiting consumers’ right to sue over violations. Does Google Analytics Violate GDPR? violate the GDPR.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. Federal NIST Privacy Framework 1.0 billion by 2030. These provisions go into effect in 2023.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts.

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Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 We’re at a critical juncture as we face the cookieless future, characterized by impending privacy regulations.

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Clearcode

FEBRUARY 21, 2023

Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0) its Privacy Sandbox) in place.

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Digiday

SEPTEMBER 29, 2022

Such insights are contained in a report out this week from IAB Europe (see below) which further reveals that 80% of agency respondents and 74% of brands were eager to increase programmatic investment further but sourcing talent remains an issue. 27% of advertisers cite “cost efficiencies” as the key reason for investment.

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TechCrunch Ads

JUNE 24, 2022

The carriers are dubbing their plan a “counter-design to third-party cookies” — and say it involves the creation of “pseudo-anonymous tokens” that are linked to the mobile device user’s IP and mobile phone number (which is classified as personal data under EU law).

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Digiday

NOVEMBER 4, 2022

Marketers have spent the past few years figuring out how to comply with GDPR, CCPA, CPRA and a host of other policies at the state or international level. What’s evident is that third-party cookies haven’t been delivering the breadth of audience access and understanding marketers require. Now, in the U.S.,

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Cookies GDPR Audience Marketing 69

Basis

FEBRUARY 29, 2024

Unfortunately, because of the advertising industry’s historic reliance on third-party cookies, many businesses haven’t prioritized first-party data to the extent they’ll need to in a privacy-first world. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior. You’ve come to the right place.

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MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

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VideoWeek

JANUARY 8, 2024

It might be a combination of how they cut their deals with the agency consortiums and they have a more conservative approach to monetisation. The absence of standardised signals across all publishers and the complexities introduced by GDPR further complicate their ability to scale.

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Basis

NOVEMBER 15, 2022

In the wake of privacy-minded regulations such as CCPA and GDPR, and with Google now (supposedly) deprecating third-party cookies in Chrome in 2024 , first-party data looks increasingly central to supporting a vibrant digital media advertising strategy. Prepare your data infrastructure.

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NewProgrammatic

DECEMBER 3, 2021

Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Marketing agencies can be made up of few universally skilled professionals, but they can also extend over multiple teams with narrow specializations. NewProgrammatic.

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Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

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TechCrunch Ads

MAY 26, 2022

Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. State of Texas.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Digiday

JUNE 6, 2022

Agency execs say they are advising clients to focus on creative execution more, give consumers a sense of the brand overall rather than solely focus on pushing product sales. How does GDPR, the cookieless future and iOS 14 impact digital marketing? The second one that’s scaring our customer is the end of third-party cookies.

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Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. The regulator body filed against the Privacy Sandbox.

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Cookies Demand Side Platform A/B Testing Audience 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Digiday

FEBRUARY 1, 2023

Some growth in retail is also spurred by privacy changes to third-party cookies. Jacob Harrison, director of e-commerce investment strategy at CMI Media Group, a WPP-owned agency, said this competition in the marketplace will increase rapidly. This makes it difficult to compare results cross-platform.

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InMobi

OCTOBER 1, 2021

In particular, this partnership will help us provide a better identity offering to our brand and agency advertiser customers.

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GDPR Cookies Conversion Audience 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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