article thumbnail

Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105
article thumbnail

Let’s Be Upfront. What’s Your Plan for Performance TV?

MNTN

What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s delivery app

Digiday

million people make a first-time purchase digitally on its owned channels — up 75% over Q1 2021 and more than 7% since last quarter, though he did not provide exact figures. Food brands boosting brand awareness through creative means is not something new. social data and conversion platform Influential.

Food 66
article thumbnail

The Complete Guide to Using Sponsored Facebook Posts

AdvertiseMint

Companies use sponsored posts to reach more people, increase brand awareness, drive website traffic , or boost content engagement. Once clicked, a pop-up screen will appear, providing further customization options for your campaign. Step 2: Initiate the boost. Step 3: Set your target audience.

Pop-Up 52
article thumbnail

Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Last year, cloud comms platform Twilo picked up Segment. I think it’s fair to say there’s a trend here.

Pop-Up 90
article thumbnail

Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 66
article thumbnail

The Power of TikTok Marketing: Boosting Your Brands in Seconds

AdvertiseMint

The Main Types of TikTok Marketing for Brands Like the other top social media platforms, TikTok offers brands and businesses a dynamic space to shine. Below are the main types of marketing brands use on TikTok: 1. TikTok influencer marketing requires brands to team up with popular TikTok influencers with a dedicated following.