Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
Digiday
OCTOBER 18, 2022
Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.
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