Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
Digiday
OCTOBER 18, 2022
The pop-up sought to illustrate the difference between traditional grocery stores’ wasteful food supply chains versus Misfits Market’s supply chain that saves consumers money. According to Pathmatics, the brand spent a little over $23 million so far in 2022 on advertising efforts.
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